There’s nothing wrong with enjoying the sensation of alcohol, and GABA Labs is certainly not trying to replace alcohol for good.

With roots in advanced molecular and neuroscience research, our company is committed to delivering breakthrough ingredients that will revolutionize the spirits market as we know it today. After five years of research and technological advances, we are excited to announce the evolution of Alcarelle to GABA Labs and the launch of a brand-new company, The Social Drinks Company (TSDC). We are ready to bring much needed innovation to the adult social drinking beverage industry”, says Orren. of adults drink alcohol,’ says Nutt. ‘Why? Because they enjoy the sensation. For most people, many of their pleasant social interactions have occurred alongside alcohol. The flavour is fruity, but there’s a bitterness that lasts once the initial flavour has dissipated – it’s sort of like grapefruit, but nicer. The colour is rich and deep, and even when diluted with tonic it has a pleasing, deep-red hue.

A drink that hits all the right notes, creating the harmonies that enrich how we socialise. Feel good about yourself... about tonight and about tomorrow. GABAergic In molecular biology and physiology, something is GABAergic if it pertains to the neurotransmitter GABA

Consuming high volumes of alcohol leads to all sorts of unpleasant effects I’m sure we’re all familiar with! Over the last 40 years or so we’ve been working to understand the GABA system in the brain. It turns out it’s a very sophisticated system with multiple parts, and alcohol stimulates tem all. We’re trying to stimulate the good effects of alcohol, without the bad.’ I’m fascinated by neuroscience and how the brain works, and to think certain ingredients can recreate the relaxing effects of alcohol is pretty mind-blowing.

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It was developed by Professor David Nutt at GABA Labs after 40 years of scientific research and five years of product development. At the same time, GABA Labs is expanding into the Botanical Spirits and Alcohol-Free beverage market with the launch of their subsidiary company – The Social Drinks Company (TSDC). During January, The Social Drinks Company will enter the consumer beverage market with their first Botanical Spirit, Sentia*. On the plus side, Sentia’s been found to improve sleep in some people and you don’t get the munchies – which means no more 3am kebabs.