There are more than 200 flavors worldwide; the recipes can differ per country. [ citation needed] The Orange flavor recipe outside the US contains orange juice, [13] while the American version does not. [14]

UM fanta shokata". Universal Media. Archived from the original on November 27, 2014 . Retrieved September 13, 2012. Lilt drink brand to be scrapped and renamed Fanta". www.bbc.co.uk. BBC News. February 13, 2023 . Retrieved February 13, 2023. During the Second World War, the United States established a trade embargo against Nazi Germany, making the export of Coca-Cola syrup difficult. [2] To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), decided to create a new product for the German market, using only ingredients available in Germany at the time, including sugar beet, whey (a cheese byproduct), and apple pomace. He later described them as the "leftovers of leftovers". [2] [3] The name was the result of a brainstorming session, which started with Keith's exhorting his team to "use their imagination" ( Fantasie in German), to which one of his salesmen, Joe Knipp, retorted "Fanta!". [3] Fanta production was discontinued in 1949. In 1955, in Naples, production of a new formulation with oranges began. [ citation needed] Modern product [ edit ] Logo used before re-branding in 2016. This logo was first introduced in 2008, shown here is the 2010 version. However, it is still used in some other countries. Fanta ( / ˈ f æ n t ə/) is an American-owned brand of fruit-flavored carbonated soft drinks created by Coca-Cola Deutschland under the leadership of German businessman Max Keith. There are more than 200 flavors worldwide. Fanta originated in Germany as a Coca-Cola alternative in 1940 due to the American trade embargo of Nazi Germany, which affected the availability of Coca-Cola ingredients. Fanta soon dominated the German market with three million cases sold in 1943. The current formulation of Fanta, with orange flavour, was developed in Italy in 1955.The modern-day orange Fanta was first produced in Naples, Italy in 1955 by a local bottling plant using locally sourced oranges. [7] [8] [9] The design of the classic annulated bottle comes from these years. In Mexico, Fanta is made with sugar whereas the US version uses high fructose corn syrup. In the UK, the sugar content was reduced in 2017 to 4.6g per 100ml in the standard version (non-sugar free) to ensure that the product was below the 5g that would incur the country's sugary drink tax. This was a third lower than the recipe used before 2016, as some of the sugar was replaced by sweeteners. [15] How Fanta was invented in Nazi Germany to quench people's thirst for Coke". www.thelocal.de. May 23, 2017 . Retrieved March 17, 2019.

a b c d Pendergrast, Mark (1993). For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes it. New York: Charles Scribner's Sons. ISBN 9780684193472. In 1943, 3 million cases of Fanta were sold in Germany. Many bottles were not consumed as a beverage but used as a cooking ingredient to add sweetness and flavor to soups and stews, as sugar was severely rationed. [2] [3] Snyder, Benjamin (March 3, 2015). "Coke pulls Fanta ad over Nazi controversy". Fortune . Retrieved March 9, 2015.History [ edit ] Wartime product [ edit ] Fanta Klassik ("classic") was sold in Germany in 2015, marking the 75th anniversary of the drink. Fanta orange from Mexico Fanta Orange - SmartLabel™". smartlabel.coca-colaproductfacts.com. Archived from the original on July 29, 2018 . Retrieved July 31, 2018. During the war, the Dutch Coca-Cola plant in Amsterdam (N.V. Nederlandse Coca-Cola Maatschappij) suffered the same difficulties as the German Coca-Cola plant. Keith put the Fanta brand at the disposal of the Dutch Coca-Cola plant, of which he had been appointed the official caretaker. Dutch Fanta had a different recipe from German Fanta, elderberries being one of the main ingredients. [4] a b c d Mikkelson, Barbara (April 29, 2011). "The Reich Stuff?". Snopes . Retrieved March 11, 2012. Fanta e arancia, un matrimonio all'italiana". The Coca-Cola Company (in Italian). Archived from the original on July 17, 2019 . Retrieved March 17, 2019.

Following the launch of several drinks by Pepsi-Cola in the 1950s, SNIBERG relaunched Fanta in 1955 with a different formulation. Coca-Cola in 1960 bought the brand, distributing it worldwide. The drink was heavily marketed in Europe, Asia, Africa, and South America, although it did not become widely available in the United States until the 1960s because the company feared it would undermine the strong market position of their flagship cola. [5] Even then, its availability was limited especially after the 1980s due to sister brand Minute Maid selling similar products under its own name. In 2001, Fanta received a national push due to the U.S.'s growing Hispanic population and the drink's proven popularity in Latin America. [6]