Charlotte Revill, Blue Moon Brand Manager at Molson Coors, said: “Blue Moon is a market leader in the wheat beer category, and we’re seeing the popularity of this segment of the market continue to increase[2] as consumers look for exciting new flavours, which have a more premium, craft feel. For those looking to enjoy a beer out on the town, Blue Moon Mango Wheat can be found in bars and restaurants around the country. You can often find this summery beer on rotating tap lists, thought many bars will carry it only as a seasonal offering. Molson Coors Beverage Company has launched Blue Moon Mango Wheat beer into the UK off-trade following its resounding success in the US market. Although he intended on pursuing a career as a pediatrician, a flyer from Coors Brewing inspired him to work as a fermentation researcher with the beer giant. The true distinguisher of this beer is the dark golden color and medium bodied mouthfeel, which surprisingly doesn’t detract from its overall bright freshness. If you’re looking to switch things up, the Honey Daze is certainly a refreshing choice on a hot summer day! Blue Moon Harvest Pumpkin Wheat

Talk about breaking from tradition, Blue Moon’s latest seasonal release is an unlikely combination of beer and coffee that attempts to maintain at least some of the classic wheat beer flavor. Whether you’re on the hunt for a new patio pounder or just perusing the beer aisle for something new, Blue Moon Mango Wheat is a refreshing beer bursting with summer flavor. Charlotte Revill, Blue Moon brand manager at Molson Coors, said: “ Blue Moon is a market leader in the wheat beer category, and we’re seeing the popularity of this segment of the market continue to increase as consumers look for exciting new flavours, which have a more premium, craft feel.

Both lifelong beer fans and new adopters will likely be familiar with the term “craft beer.” It’s a widely used, yet virtually unregulated, term that’s meant to identify small, independently owned breweries. Blue Moon came about in 1995 out of a love for Belgian style wheat ales, which he acquired at the University of Brussels while earning his Ph.D. in brewing.

The craft beer segment is predicted to grow in volume and value over the next five years, and the latest addition to the Blue Moon family, which includes Blue Moon Belgian White, will further tap into the growing demand for exciting new flavours and more premium beer options. With an ABV of 5.4% and a cloudy, yellow-orange coloured ale with a rich white head, Blue Moon Mango Wheat’s ripe mango flavour and aroma is balanced with a light biscuit maltiness and hints of honey. The new variant reportedly has a sweet, tropical taste inspired by freshly cut mangoes enjoyed on the beaches of Puerto Vallarta, Mazatlán and Cancún in Mexico. Pricing tends to be more in line with “craft” beer, but without much of the same artistry and uniqueness The light fruity beer contains water, barley malt, wheat, mango, yeast, hops, honey and other natural flavors. Barley Malt gets top billing on the grain list for all of Blue Moon’s products, while the true signature flavor and texture is derived from the wheat. Some beer fans may also be surprised to learn that Blue Moon recommends some dessert pairings with this Mango Wheat. In particular, they suggest french vanilla ice cream, which will certainly accentuate the malty richness of the beer and the sweet honey notes.VinePair analyzed Nielsen CGA survey data to determine the most popular beer brand in every state. Blue Moon claimed the title for two states, Oregon and Maryland. Its popularity beat out one-state favorites Samuel Adams Seasonal (Massachusetts), Miller Lite (Pennsylvania), and New Glarus Spotted Cow Ale (Wisconsin’s amazing outlier). Other two-state favorites included Samuel Adams Boston Lager (Connecticut and Delaware), and Corona Extra (California and Washington State). Coors Light was the most popular in three states (Minnesota, Indiana, and, gasp!, New York). Winning the popularity contest in 22 states: Bud Light. ‘Craft’ is in the eye of the beer holder. Based on this definition, it’s already difficult to understand why Blue Moon Brewing Co totes the label “craft beer” when it’s owned by industry giant MillerCoors, which produced a whopping 137 million barrels in 2019 after its merger with Anheuser-Busch. Ultimately, Blue Moon’s craft beer lawsuits and trademark disputes were thrown out, but there are still many beer lovers and industry experts who worry about the impact of big companies labeling themselves as “craft.” As with the recent craze around blonde-roast coffee, this version is a lighter take on the coffee flavor, meaning fans of heavy coffee stouts or other rich brews will be left with something to be desired.

While you’re still likely to come across the classic Blue Moon before this tropical version, it’s widely available in grocery stores like Safeway, Giant, and Harris Teeter as well as in local liquor stores and Total Wines around the United States. Coors even opened its very own Blue Moon brewery in Denver’s RiNo Point where the brand experiments with new flavors and products just like the Mango Wheat! What is a Belgian ale? Brewmaster Keith Villa began his beer-making journey as many people do – with a passion for drinking and home brewing. He began his attempt at making beer in his own dorm room at the University of Colorado in 1983, fueled by his knowledge and studies of science. The Blue Moon label has long claimed its beers are produced by “ Blue Moon Brewing Company.” Although the Sandlot Brewery was later renamed the “Blue Moon Brewery at the Sandlot,” Blue Moon was brewed at several other locations throughout the 1990s and 2000s. These include facilities in Utica, N.Y., from 1995 to 1997; Cincinnati from 1997 to 1999; Memphis from 1999 to 2001; and both Montreal, Canada and Golden, Colo., from 2003 to 2008. Since 2008, Blue Moon has been produced in Golden and Eden, N.C. In 2016, MillerCoors opened a Blue Moon brewpub in Denver’s RiNo art district. Blue Moon has a secret Canadian identity. The craft beer segment is predicted to grow in volume and value over the next five years[1], and the latest addition to the Blue Moon family, which includes Blue Moon Belgian White, will further tap into the growing demand for exciting new flavours and more premium beer options.

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Wheat provides a full body and luscious mouthfeel, and also contributes to the hazy color of the beer. The subtle use of hops lends to a lighter, more refreshing flavor, but preserves the classic foam head. As evidenced by the seltzer trend that’s sweeping the nation, it seems that everyone is looking for refreshing drinks with a lighter take these days. Blue Moon’s answer is a light version of the classic Wheat Ale, brewed with tangerine instead of the punchier Valencia orange. You’ll certainly get some light coffee aromas right off the bat, followed by a subtle maltiness and a hint of honey. The pale golden color is reminiscent of the classic Blue Moon, while a lingering, spicy sweetness certainly sets this coffee brew apart. Blue Moon Honey Daze And yet, the beer was an almost instant failure when it first launched. Customers were put off by the beer’s cloudiness and were overall just unwilling to accept this new Belgian style of brewing. The saving grace? A bright, juicy orange peel. That’s right, Coors attempted to boost sales by asking bartenders to serve the brew with an orange slice. The orange was also incorporated into all advertisements and marketing efforts, and slowly but surely the product gained traction.

In particular, he incorporated more sweetness and the iconic Valencia orange to balance the wit’s sharp tartness.You’ll note a distinct honey flavor on the palate with a lingering flavor of clove and other warm spices. Then there’s the fact that the beer itself does not follow all the traditions of a Belgian Wheat beer. Villa took many liberties in Americanizing the palate and adding his signature Valencia orange peel for sweetness. Keith Villa, then-brewmaster of the Sandlot Brewery in the basement of Denver’s Coors Field, created Blue Moon after receiving his Ph.D. in brewing from the University of Brussels. The beer was originally called Bellyslide Wit and was later changed to Blue Moon. According to brewery lore, the name was inspired by a fan who said, “A beer this good only comes around once in a blue moon.” It took more than 20 years to find Blue Moon a home. The Mango beer version is also a great example of a very untraditional take on this centuries-old style of brewing.