We will work closely with Accolade and our customers through the period of transition to ensure continued delivery of the Lambrini brand to market.”

Lambrini has on occasion been accused of deliberate confusion with other wine and perry manufacturers' products beginning with "Lam", such as Lambrusco. [5] [6] [7] Around 2018 Lambrini's alcohol content was reduced to 6.8%, [ citation needed] and in early 2020 Lambrini reduced bottles from 150cl to 125cl, and reduced alcohol content further to 6% ABV. Although Lambrini is not a wine but a perry, it is a marketed more in the style of a wine than a traditional perry or cider. [8] Its marketing is targeted at women. [9] [10] The Committee of Advertising Practice published a new edition of their advertising code in 2005, and the campaign for Lambrini was the first to be found non-compliant. [11] The Advertising Standards Authority banned the ad in question for implying that the drink may bring sexual or social success. [12]The bubbly range currently includes five flavours: So Strawberry, Very Cherry, Truly Peach, Always Original and Skinny Original. Truly Peach (ABV 5%) was the first one I tried and it was so delicious! It’s so summery and fruity, sweet but not too sweet, and perfect enjoyed chilled in the sunshine.

The business is now concentrating on its spirits range, which includes Whitley Neill Gin, Liverpool Gin and JJ Whitley Vodka.With special thanks to Accolade Wines for sending us a crate of Lambrini to drink with the band, we quiz the Lambrini Girls on their knowledge of the brand with questions inspired by their recent EP. But after a crate of Lambrini (and with Urban Dictionary and Reddit being our points of reference) this quiz is not to be taken seriously. Mr Hainsworth said: “The sale of Lambrini marks the final stage in our corporate strategy to focus on our core portfolio of artisanal spirits as part of a larger emphasis on the gin, vodka, rum and whisky categories from our 12 artisanal distilleries.” Phoebe: I’d put Three Lions on it. And underneath it would say ‘Join the Army’. With RAF propaganda. Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level But the brand has now been disposed of by Halewood to Accolade Wines, an international wine business with headquarters in South Australia and corporate offices in Melbourne, which has been owned by US PE company The Carlyle Group since 2018.

Graeme Sharp, brand manager for Lambrini at Halewood International, said the range taps into the increasing demand for convenient formats. He said: “As we approach the spring/summer season, convenient drinks formats for barbeques and picnics are key. Our new range of ready to drink Lambrini cans, with their line-up of much loved fruity flavours is perfect for tapping into this opportunity. I love how you guys are celebrating that, when I was literally pointing with my hands higher or lower.Millar, Rupert (14 July 2010). "Lambrini targets female shoppers". The Drinks Business . Retrieved 31 December 2015.