Superdrug says sales in the wider cosmetics category were up by nearly a fifth this month. The high street health and beauty chain has cashed in on the return of Friends with a branded range. Publicist Chalena Cadenas can still recall shopping for all those glitter-filled goodies, telling NYLON, “As a pre-teen, nothing was as covetable as the glitter selections from the Bath and Body Works Art Stuff collection — roll-ons, lotion, body splash, and hair shine, were some of my most favorite items.” Simon Comins, Superdrug’s commercial director, says 90s-inspired “glossy nude lip and soft brown smoky eyes” had been spotted across all of this season’s award shows and with Friends fuelling interest in the decade predicted these trends would be “hitting the high street in no time”.

Cadenas particularly recalled how ahead of its time the collection was, saying, “Products were curated and meant to be worn and seen, they catered to a spirit of individuality and encouraged having fun with your everyday look — even if it would only be seen by your friends — which felt very ahead of its time for the pre-social media era that it was.”