A new, smaller bottle of Coke – 1.75l instead of 2l – is being introduced especially for convenience stores. Coca-Cola original taste is the number one soft drink in GB [3], Coca-Cola Cherry is the biggest-selling Cherry Cola in GB [4] and flavoured light colas continue to grow [5]. By making these much-loved drinks available in an even more appealing PMP, we’re helping retailers respond to a number of key shopper demands. Carbonated Water, Sugar, Colour (Caramel E150d), Acid (Phosphoric Acid), Natural Flavourings Including Caffeine Original Taste Since 1886 This product is GMO free This product is gluten free This product is allergen free This product is suitable for vegetarians/vegans Regular Coca-Cola, Diet Coke, Coke Zero, Cherry Coke and Vanilla Coke are all available in the new size. The plastic bottle is contoured, to follow the look of the famous glass Coke bottle.

Will consumers respond to the smaller bottle at the lower price point? CCE says yes because the new size is more affordable. “The decision is based on strong insight into how shoppers buy in the convenience channel,” CCE said.Meanwhile shoppers who visit a supermarket in person, will also get their hands on a free Sky movie rental.