With 30% less sugar than other chocolate flavoured cereals, Strawberry & White Choc Coco Pops turn milk pink, guaranteed to add a splash of colour to your breakfast. Kellogg’s has today announced a new cereal to brighten up breakfast: Strawberry & White Choc Coco Pops. And while the strawberry and white chocolate cereal contains no artificial colours or flavours, it will turn the milk pink, promise Kellogg’s. Kellogg’s has today announced new Strawberry & White Choc Coco Pops - a limited-edition version of their classic Coco Pops that fill your bowl with a natural pink breakfast.

The new addition follows the successful release of White Choc Coco Pops in 2019, with more than three million boxes flying off shelves in the first six months alone. Launching just in time for Valentine’s weekend, the new pink cereal will only be available for 12 months. But it seems the new flavour could follow in the success of White Choc Coco Pops released in 2019 with multiple fans branding the new flavour a “game changer”.When we launched White Choc Coco Pops in 2019, they sold out in just a few days so we’re hoping Coco Pops fans will be just as excited to try the new flavour. We’re sure kids and grown-ups alike will enjoy bringing a bit of pink to their breakfast." In 2017, Kellogg’s reduced sugar in Original Coco Pops by 40 per cent, and Kellogg’s say the new pink Coco Pops have 30% less sugar on average than other chocolate flavoured toasted rice cereals, with 6% of the reference intake of sugar per 30g serving. Meanwhile, McVitie’s now does ‘fully coated’ chocolate biscuits that are perfect for dunking into a cuppa. Kellogg’s has announced the launch of new limited-edition strawberry and white chocolate flavoured Coco Pops in the UK.

The new addition follows the release of White Choc Coco Pops in 2019, which reportedly saw more than three million boxes sold in the first six months.

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However, shops are free to set their own prices - so you might end up paying more or less depending on where you shop.

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Harriet Oakes, activation brand manager from Kellogg’s said: "We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink. It's also worth noting that the Strawberry & White Choc Coco Pops will only be around for 12 months. We are thrilled to launch new Strawberry & White Choc Coco Pops, it took over 50 recipe trials before we achieved the tastiest mix of strawberry and white chocolate that turned milk the perfect pink,” says Harriet Oakes, activation brand manager from Kellogg’s.