The new series reflect the quality and passion of Loux to create innovative products that stand out for their naturalness and quality characteristics. LOUX is Greece’s largest 100% Greek -owned soft drink and juice company, which launched in 1950 and has since then become the number one Greek brand in the beverage market, doubling its sales in the past decade as well as entering the international market, now being sold in over 24 countries worldwide. LOUX juices are made to give energy, enjoyment and well-being, since they encompass all the vitamins and nutrients that are essential to naturally strengthen the body, and give that extra something throughout the day for children and adults. Loux orangeade, lemonade and cola is just the beginning. The Loux plus ‘n light range will soon be complemented by new flavors as well as new products.

Nowadays, it is the closest thing to a natural drink that one can anyone can enjoy without sacrificing taste and pleasure and without the guilt of artificial sweeteners. Carbonated water, sour cherry juice 20%*, sugar, acidifying agent: citric acid, flavourings, preservatives: potassium sorbate-sodium benzoate. With the key ingredient of excellent quality water from Kefalovrissos, adding natural fruit juices and raw materials selected with strict criteria and the ideal balance of carbonate, LOUX soft drinks are at the top in preference for Greek consumers and will captivate those who try them. Starting in 1950, followed by a creative and innovating journey, Loux, is today proud to present the plus' n light soft drinks, which are the first of their kind. Plus in taste, purity and ingredients, light in calories! With the main ingredient of the excellent quality Kefalovrysso water, the addition of natural fruit juices and raw materials that have been selected with strict criteria and the ideal balance of carbonate, deluxe soft drinks are at the top of the preference of Greek consumers and enchant anyone who tries them.The No. 1 selling Greek soft drink. Natural juice from 100% Greek oranges, high-quality water source from the spring of Kefalovryso, and a balanced quantity of carbonates, is the classic, recipe for LOUX orange drink. Natural Greek delight, without any additives, enchants anyone who tastes it and today is Greece’s favourite orange drink. The company recently launched loux free orange juice without carbonate, without added sugar and artificial sweeteners, without preservatives, with reduced calories and a low glycemic index LOUX Sour Cherry Drink is sweet, cool and one of our favourite flavours from our childhood years, containing natural juice from sour cherries. The authentic traditional recipe, the deep scarlet colour, the extremely fruity taste, its intoxicating aroma and the ideal balance of soda makes it extremely tasteful. Carbonated water, orange juice 20%*, sugar, acidifying agent: citric acid, antioxidant: ascorbic acid, preservatives: sodium benzoate- dimethyl decarbonate, flavourings, stabilizer: locust bean gum.

Additionally, over the last 3 years, the Research and Development department of the company has improved the original recipe of LOUX cola and therefore its new taste, which has been reflected in the best way possible by the continuous upward trend of sales of this particular product. It all started in the early 1950s in Patras, when Panagiotis Marlafekas founded LOUX, a small family business initially producing orange juice, lemonade, and soda water. LOUX is the largest purely Greek owned company of soft drinks and just second in the category ‘all flavours’. In addition, it is the only Hellenic refreshment company with a fully integrated production process, guaranteeing optimum and effective quality control. Loux has won the market over in Greece with a complete range of soft drinks and juices, distinguished for their quality and authentic recipes. The company’s priority has been the choice of natural ingredients of superior quality, of Greek production, which is reflected in a distinctive flavor and an increasingly higher consumer preference. This, of course, does not discourage LOUX from meeting the needs of today's consumers and to innovate to create new tasteful drinks.Orangeade, Lemonade, Sour Cherry, Loux Mix (a mixture of three citrus fruits Orange – Lemon – Mandarin), Soda, Traditional Gazoza (carbonated drink), Loux Cola and Tonic. On their own they will constitute an incomparable refreshing pleasure, while all together their common characteristic is quality, purity and Loux’s spirit to create one-of-a-kind soft drinks.

Under three brands - LOUX, LOUX MIX and LOUX COLA – they produce a full range of refreshments, all with water from Kefalovrissos. Faithful to the principles of quality, purity and reliability that have set it apart since 1950, Loux has kept the original recipe intact, offering distinct flavours, natural and with an intense taste of Greece.