BTS and other K-pop megastars regularly rack up huge numbers by selling CDs and LPs with different colors and exclusive postcards and photos sold as collectible items, with the music as a secondary benefit. I didn’t know how explicit/mature the album would be before purchasing, which is what led to my low rating.

In "Anti-Hero" she has this cynical thought: "Did you hear my covert narcissism/I disguise as altruism like some kind of congressman. The color for it is really pretty tho, it comes second as my favorite pressing behind the Target Lavender! It’s also great for Swift, who’s earning more money from increased sales that will impact her performance on the Billboard charts and likely add up to one of the year’s best album debut weeks. Midnights’ will follow up on Swift’s two 2020 albums, ‘Folklore’ and ‘Evermore’, as well as last year’s re-recorded versions of ‘Fearless’ and ‘Red’.I love the color of the Jade green and think whoever came up with the color variation clock is a marketing GENIUS!

In a poetic message shared alongside the album’s formal unveiling, Swift described ‘Midnights’ as “the stories of 13 sleepless nights scattered throughout my life”. One thing missing is a rocking dance-pop track with the rousing enthusiasm of "Shake It Off" or "ME! Taylor Swift has announced three new collectable editions of her forthcoming 10th studio album, ‘Midnights’, all of which will boast unique features and will only be available to purchase for a limited time.That plethora of options is great for fans who may want a different version than their friends, or who — as many seem to — feel driven to collect them all. The back covers of the four special editions (both CD and vinyl) combined build a clock, with clock numbers separately printed on each back sleeve. Midnights is the followup to Swift’s double-hit lockdown album releases from 2020, Evermore and Folklore, both of which topped the Billboard 200 chart.