The focus was on instant, witty, fun reaction during matches. Brazuca's in-game reactive tweets were the fastest, funniest and most engaging at the World Cup. adidas is an official partner of the FIFA World Cup. It provides the match officials with football boots and their matchday attire and supplies the official match ball, which becomes the symbol of the brand's sponsorship role every four years.

adidas World Cup Match Balls - SoccerBible The Legacy Of adidas World Cup Match Balls - SoccerBible

adidas unveils brazuca, the official ball of the 2014 World Cup". SBNation.com . Retrieved 12 June 2014. a b c Howells, Richard (11 June 2014). "World Cup 2014: Adidas "Brazuca" Ball Scores With Fans". Forbes . Retrieved 14 June 2014. The ball is a developmental successor to the Adidas Tango 12 series of balls, with the same bladder and carcass but a different surface structure. [2] [5] The ball weighs 437 grams and has a circumference of 69 centimetres. [6] The ball has been made of six polyurethane panels which have been thermally bonded; the reduction in the number of panels is claimed to increase the consistency in the ball. [2] The Brazuca ball has been stated to avoid aerodynamic problems with the Jabulani ball used in South Africa for the previous World Cup. [7] It is textured to feel more like the Adidas Finale 13, the official UEFA Champions League ball, than the Jabulani. Ghani, Faris (23 May 2014). "The hands that formed the Brazuca". Al Jazeera English . Retrieved 14 June 2014.The Brazuca official match ball has only 6 flat parts, 12 seams and 8 joint points - but the seams do not go along the edges of the cube they go over a complex curve. This provide suitable aerodynamics and an unrivaled circular shape to the ball. a b "adidas brazuca – tried and tested". FIFA.com. Fédération Internationale de Football Association. Archived from the original on 2 May 2017 . Retrieved 27 April 2014.

Brazuca: the 2014 Brazil World Cup ball unveiled by Adidas

It brought fans closer to the game than ever before. Lightning-fast real-time reactive tweets made its wit and perspective a part of the biggest tournament conversations, from France's flirtation with goal-line technology to Germany's triumph at the Maracana.adidas today unveiled the Brazuca Final Rio Official Match Ball, the official match ball for the Final of the 2014 FIFA World Cup Brazil. Adidas unveiled the Brazuca at a launch event on 3 December 2013, two days ahead of the traditional unveiling of the World Cup match ball at the draw of the group stages of the World Cup Final. [2] The launch event took place in Rio de Janeiro at Parque Lage and featured a 3D light projection, which revealed the Brazuca to everyone in attendance. [3] [18] a b c d e f g h i j k l m n "Brazuca – an icon is born". Adidas. Adidas Group. Archived from the original on 2 July 2014 . Retrieved 14 June 2014. The name of the ball was revealed on 2 September 2012. [2] It was selected by a public vote organised by the Local Organising Committee and Adidas, with over one million Brazilian football fans voting. [2] The name Brazuca was chosen with 77.8% of the vote. [4] Two other voting options were given: Bossa Nova (14.6% of the vote) and Carnavalesca (7.6% of the vote). [2] [4]