The Lego Story is amazing, and it was fun to see how the company has evolved over the last 100 years. Some takeaways - As an AFOL, I am happy to have read this book. Everytime I now build my Lego, I give thanks to those early pioneers for their sacrifices, patience and endurance. Ole Kirk started making toys out of left over wood chips since their family couldn't afford toys. Even though they were just for his 4 boys initially, he still made them immaculately, modeling do everything to your best ability. The definitive history of LEGO, based on unprecedented access to the company’s archives and rare interviews with the founding family who still owns the company

This book tells the extraordinary story of a global company and a Danish family who for ninety years have defended children’s right to play—and who believe grown-ups, too, should make the time to nurture their inner child. The LEGO Story is built on Jens Andersen’s unique access to LEGO’s own archives, as well as on Andersen’s extensive conversations with Kjeld Kirk Kristiansen, former president and CEO of the LEGO group and grandson of its founder, Ole Kirk Christiansen. This book is an interesting mix of family history and business history behind Lego. I found the early history of how Ole Christiansen evolved from a carpenter to toy maker, living in rural Denmark in the 1930s, the most fascinating part. During the Depression making buildings became very difficult, but toys for children was still a growing business. They had their business destroyed by fire three times, but each time they went "all in" and successfully emerged as an even larger organization.This book gives an excellent explanation of how the plastic toy we all love so much, came into existence. Photographs from the original archives are included to give us a better understanding. LEGO has evolved a lot in its 90 years of existence, with this book detailing the major changes across each decade. LEGO first launched its mini figure line in the 1970s and broke into the American toy market in the 1980s through a Happy meal collaboration deal with McDonalds. I loved playing with LEGOs as a kid in the 90s and the company has continued to evolve drastically since then, expanding to premiere The LEGO Movie in 2014 and creating additional product lines targeted to girls, to grow its market and customer base.

A riveting cultural history of changing generations’ views of childhood and the importance of play, The LEGO Story also a fascinating case study of how innovation and creativity helped leaders transform LEGO from a small carpentry business into the world’s largest producer of play materials and one of the most beloved brands in the world. Richly illustrated with never-before-seen photos from the family’s private archive, this is the ultimate book for fans of LEGO, revealing everything you ever wanted to know about the brand.A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting. Titled Et Liv Med LEGO (Life in LEGO) in Denmark, the book is clearly a biography of Kjeld Kirk Kristiansen. For the English language edition, the title has been changed to The LEGO Story: How a Little Toy Sparked the World’s Imagination, perhaps because Kjeld Kirk is a less well-known figure internationally (sacrilegious as that might be for LEGO fans to hear).

The LEGO Story was a really interesting listen about the history and evolution of the company and the family behind it. I've loved LEGO since I was a child and my own children have become fans as well, so it was fun to get this in depth behind the scenes look. The material was at times dense (especially the business aspects), but I thought the information was well organized and painted a great overview of the company's journey. This isn't a book about the LEGO toys themselves, though the development of the toys are discussed. This is a book about the Christiansen/Kristiansen family and their struggles and triumphs in creating the LEGO brand. Hours of fun for a child’s imagination! Open-ended, battery-free toys help boost kids’ group play and problem-solving skills or give them the joy of creating new stories on their own through independent play.These beloved micro-characters are great to play with in this set or will make a fun addition to other models. Kids can adventure with Disney Princess Ariel, Prince Eric, Sebastian and Flounder in completely new ways!

What treasures can be discovered under the sea? Kids can flex their creativity and role-play skills as they explore the beach or swim around with Disney’s Ariel, Flounder and Sebastian as they imagine familiar stories in new ways.

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What secrets lie behind the door? Kids can flex their role-play and creative skills as they uncover the mysteries of the castle. The magical rose, a place for Disney’s Belle to sleep, even a dance floor await discovery inside.