Andrew Barrett, Director of Product Development and Licensing at VTech, said: “Following on from the highly successful launches of the Bluey electronic book, roleplay watches and phone, in key territories this year; we are delighted to be expanding the partnership with BBC Studios. We will be launching into more territories and extending our product offering, where we continue to focus on roleplay combined with adventurous storytelling – this fits perfectly with our ethos of play, learn and develop.” BBC Studios Kids & Family has a global broadcast deal with Disney for Bluey in all territories outside Australia, New Zealand and China, with the third season debuting on Disney+, Disney Channel and Disney Junior and more episodes from season 3 to come in 2023. VTech Electronics North America, L.L.C. is based in Arlington Heights, Illinois. VTech Electronics Limited is headquartered in Hong Kong with distribution globally. Imitation begins very early in an infant’s life. Young children learn socially from older children and adults by copying them. Imitative play is a fundamental part of learning; young children watch adults and then copy them extensively. Throughout their early years children are learning to adapt to the cultural world into which they have been born. Imitative play allows children to experiment with the cultural tools and behaviour that they have observed. Children try to use laptops, phones and any other electronic device available to them because they have seen adults using and interacting with these devices. Young children’s manual dexterity and hand and eye coordination is well adapted for using mobile phones and other devices. Children can benefit from having replica items available, such as an infant laptop or an imitation mobile phone. These electronic items can enhance manual skills, hand and eye coordination and spatial skills. We are delighted to partner with VTech, a leader in children's technology toys and educational products," said Suzy Raia, SVP Consumer Products and Business Development, BBC Studios. "The new offerings will put Bluey's world directly into children's hands and enable them to create imaginative new adventures every day."

Ludo is a multi-Emmy ® and Logie award-winning Australian studio that creates and produces original scripted drama, animation and digital stories that are authored by incredible local talent, distributed globally and loved by audiences everywhere. ludostudio.com.au We are very excited to welcome Bluey to the VTech family with this new line that will give kids the opportunity to play with the characters they've come to love from the show," said Andy Keimach, President, VTech Electronics North America. "VTech and Bluey are the perfect partnership because we both see the importance of encouraging creativity and imagination through the world of play." Early play in infants tends to be solitary or takes place alongside other children. Young children learn how to interact with other children through play but they can also explore and learn independently. The initial play experience for infants is when they begin to explore through moving and acting upon the world. Many toys offer infants the opportunity to learn more about their world. Young children will sometimes act out some aspect of their lives e.g. going to the shops and then they involve their toys in these activities. These young children are playing independently but they are also reinforcing their understanding of the social world by acting out scenarios.

Learning to read

They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays. The interactive Bluey introductions from VTech will give kids the opportunity to play alongside the series' characters in creative new ways. The offerings, recommended for children ages 3-6, include:

Items that are not available in store will take 3-5 working days to be delivered to your nominated store. VTech’s 2023 range for Bluey will feature popular characters from the global hit TV show and new lines include their first musical product Bluey’s Keytar, and innovative proprietary formats such as Scooter Time Bluey, Shake It Bluey, Game Time Laptop and LeapFrog® LeapStart (known as MagiBook in the EU) Bluey Fun and Games book.Created by Ludo Studio, Bluey has been widely lauded by parents and press alike for its heartfelt and funny portrayal of family life and celebration of play. The series follows Bluey, a 6-year-old Blue Heeler dog, who loves to play and turns everyday family life into extraordinary adventures that unfold in unpredictable and hilarious ways, bringing her family – including younger sister Bingo and parents Bandit and Chilli – as well as friends and community into her world of fun and discovery. Jointly commissioned by BBC Studios Kids & Family and ABC Children’s, Bluey is produced by multi-Emmy® award-winning Ludo Studio in association with Screen Queensland and Screen Australia. BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions and programs and formats made by high-quality UK independents. Award-winning British programs made by the business are internationally recognized across a broad range of genres and specializations, with brands like Dancing with the Stars/Strictly Come Dancing, Top Gear, Doctor Who, and Bluey. BBC Studios has offices in 20 markets globally, including ten production bases in the UK and production bases or partnerships in a further nine countries around the world. The company, which ordinarily makes around 2,000 hours of content a year for both the BBC and third parties including Apple, Netflix, and Migu, is a champion for British creativity around the world. It is also a committed partner for the UK's independent sector through a mix of equity partnerships, content investment, and international distribution for program titles. To the BBC, BBC Studios contributes both cash dividends and funds for program-making, supporting the license fee and enhancing programs for UK audiences.