Whether your curls are frizzy, ends are frazzled, or you’ve battled with a box dye (and the box dye won), there are some reliable remedies that can help to repair and restore. Once your hair becomes exposed to external aggressors – like UV rays, brushing, heated styling tools and bleach – your strands will start to weaken which can negatively impact their moisture balance and strength,” she adds.

Whether your hair's platinum, beige or dirty blonde, we asked Provoke Ambassador and Celebrity Colourist Kris Barnes for his top tips on achieving the perfect 'blonde'... Why does blonde hair need different care? Try not to wash hair every day as it will affect the vibrancy of the colour – not only will it strip out a toner it will also make hair drier, which will reduce shine. I would recommend washing hair every three days or using a sulphate-free shampoo for a gentler clean if washed more frequently. The first step to success is finding the right mask for your hair type, but the sweet spot of any treatment is consistency. “It depends on the condition of your hair, but I’d advise most people to use a conditioning mask once or twice a week,” says Kingsley. If there's anything that we want to know, it's exactly how the celebs do it themselves. To really get to the core of what's the best out there, we went straight to the trusted source: a celeb stylist. Kris Barnes, celebrity session stylist and colourist, and PROVOKE ambassador comments “Whether natural or bleached, blonde hair requires more TLC than any other colour. Everything from brushing, heat styling, and colouring to environmental aggressors, can cause bonds to break. Naturally blonde hair has a more fragile anatomy: it is denser, but finer and contains the pigment, pheomelanin, which offers less protection than the eumelanin found in brunette hair. I love this range because you see instant results. This five-step bonding routine is affordable and will really keep hair looking salon fresh and strong..”Blonde hair tends to be drier than brunette. If you look at brunette hair in the sun you get a lot of shine, whereas blondes don’t have that. Blonde hair is more brittle and breaks easily so it does need that extra bit of help and tlc. This is where a range like Blonde Rehab comes in to make hair stronger and healthier – it helps with the integrity of hair after bleaching and adds amazing shine!" How can I maintain a healthy blonde colour? Our shelves are brimming with many new and classic formulas to try, but rest assured there is a hair mask perfectly suited to you. What's the benefit of using a hair mask?

Tie hair up less – often with my blonde clients their hair underneath is a lot shorter and breaks easily, so leaving hair down will help to stop breakage. Silk pillowcases and silk hair ties are good here too as they are really gentle for hair. Overall, my preference is pre-shampoo masks. The best ones contain higher levels of active ingredients than post-shampoo rinse-off masks, and they won’t weigh even the finest of hair textures down,” advises Kingsley.Kingsley explains that the results of a hair mask will vary depending on which formula you use, but generally, a good one will hydrate and strengthen as well as boost your strand’s condition and shine. How do you find the right hair mask?