A empresa mergulha de cabeça nas verdades da inovação e, em um período bem curto de tempo, consegue gerar uma quantidade enorme de inovações e abandonar seu "core business" datado. In the '90s, when action figures and computers became all the rage in the toy industry, a few bad numbers had convinced Lego's management to take a new direction.

It is written in what feels like an expanded business case format, with sections based on topics, but somewhat mixed up and overlapping in chronology. Maybe it is the fact that I am not an economist, but some of the analysis seems long-winded, overly-laudatory, and oddly contradictory in places.Like LEGO bricks, our training levels build on one another to deepen understanding and develop full capabilities in facilitating Brick Clubs to support social and emotional development.

Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. O livro conta a história de uma Lego com o ego inflado, se achando a última batatinha do pacote percebendo que a realidade não reflete a sua auto-imagem e que ela precisa mudar sua cultura para evitar sérios problemas financeiros. To this day, it is still owned by Ole’s family with grandson Kjeld Kirk Kristiansen recently passing the helm to his own son, Thomas Kirk Kristiansen.Even if it wasnt LEGO, it would be a very interesting bussiness study on a great turnaround of a failing company. Twenty-six years after Ole made his first wooden toy, his son Godtfred patented the LEGO® brick we know today, with its interlocking tube system offering endless creative building possibilities. Michael has created five new artworks especially for this exhibition – four wall mounted pieces and one plinth based piece. Young people collaborate together to build LEGO® models - making friends and developing skills all whilst having fun. James is a fine art graduate whose instantly recognisable work can be found in collections internationally.