It has avoided the flavour conveyor belt and only launched genuine innovations at carefully chosen times. For example, consumers are becoming more health conscious and opting for lower calorie drinks, so it recently launched 25cl cans of Raspberry, the second variant in its low-calorie Light range. A demand for sharing occasions is another consumer trend, so it launched 75cl bottles of 7% abv sparkling rosé, to be enjoyed in wine glasses or flutes, in a bid to capitalise on the growthin the sparkling wine category. This SKU performed impressively in Asda, where it was initially sold exclusively, and has now been rolled out across the wider off-trade. Rivals seem relatively sanguine about Strongbow treading on a patch of the cider market they’ve had pretty much to them- selves until now. We wanted to position ourselves apart from both the low-abv fruit lagers and the traditional craft fruit beers that are lower-abv or heavy and ­full-bodied,” he said, adding the newcomer’s alcohol volume reinforced the drink’s “premium positioning”. By 2006-07, Kopparberg started replacing Magners and Bulmers asthe drink of choice for young adults then, as pear cider’s fortunes plummeted and fruit cider came to the fore, Kopparberg emerged as the dominant force in the category.

Bulmers has built steadily after arriving late to the now-passé over-ice phenomenon created by Magners, juggling popular permanent lines and heavily supported limited editions. The first cider is produced in Kopparberg, but the country’s yearning for beer sees it becoming the major focus for much of the following 60 years. 1882 – The beginning h is, before then moving on to the next when that one no longer excites them,” Chevallier Guild adds. Our famous beer Sofiero is Sweden’s most sold beer, at the Swedish liqueur store Systembolaget, for the tenth consecutive year. 2012 – Street cred

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Kopparberg Gin with Strawberry&Lime and Mixed Fruit launches to follow up with the pink gin trend. The gin is in company of a RTD Gin and lemonade mix. 2016 – Kopparkeg Kopparbergs Bryggeri was re-established in 1994, when Peter Bronsman and his brother Dan-Anders Bronsman bought the old brewery in the town of Kopparberg, Sweden. 36 regional brewers originally founded it in 1882. Kopparberg is now sold in more than 30 countries and is the world’s best-selling pear cider. Kopparberg is listed in Sweden on the NGM Nordic MTF. KOPPARBERG TOWN Dark Fruit has been created to recruit shoppers to the everyday cider segment by tapping into the burgeoning interest in flavoured cider.”

If you are a licensed outlet with Kopparberg kegs, you may be eligible for reimbursement on the excise duty paid for the remaining liquid. Per current Government guidelines the duty reclaim process will apply to all best before expiry dates up to and including 4th July 2020.Kopparberg is a remote town in central Sweden, surrounded by miles of pine forests and glistening lakes, where the air is clear, the stars shine bright at night and the water is extremely pure. It was founded during the copper boom in the 16th century – hence the name Kopparberg – and the mines still stand today. Nowadays the population is 5,000 and the biggest firm in the area is its eponymous cider and beer producer. Targeted at 18-34 year olds, the brand also plans to promote the new product at festivals this summer. Retailers will be able to promote Fruit Lager in store with PoS. The first batch of Kopparberg lands in the UK. A success story is in the making. 2005 – Irish establishment One of first actions was to brush off the brewery’s sweet cider recipe and reintroduce it to the Swedish people. This resulted in a major push for cider’s popularity all over the country, and a turnover of approximately € 14 000 000 this year. 1995 – The Fire