Dean Chapman, McDonald’s Franchisee manager said: “I am pleased MyMcDonald’s Rewards has launched in Birmingham and I know our customers will love earning and enjoying rewards on some of their favourite menu items. It was great to have LadBaby and LadBaby Mum here to help us with the launch at my Bristol Road restaurant in Birmingham. It’s taken its time, but it’s clear that the public are growing weary of LadBaby – when it comes to Christmas number one, we’ve BEEN over it. Why? Because despite the fact LadBaby has positioned this number one endeavour that has seen him beat The Beatles’ record for most Christmas number one singles as a noble act for charity, it has been entirely self serving and profile building. Because despite LadBaby’s apparently noble efforts, we are yet to see the end of foodbanks in this country. Perhaps LadBaby should have angled their campaigns more towards criticism of the government who caused the astronomical rise for a need for foodbanks rather than trying to convince the general public to buy their single.

They fell out of popularity in the 1990s – largely regarded as “gag gits”. In Bridget Jones’s Diary, they epitomised embarrassment.She conceded the tree was “a little bit wonky. But it is a beautiful tree that will be decorated this weekend and, let’s face it, Pisa’s famous leaning tower is celebrated and adored the world over. Since 2018, Mark and Roxanne Hoyle – a duo known tediously as LadBaby – have ran five successful consecutive campaigns to get to the coveted Christmas number one spot on the UK chart. As someone under the age of 30 who uses the internet to find content more amusing than watching two aging millennials fake pranks and marital sagas, I had never heard of LadBaby until this 2018 venture that has caused me nothing but migraines for half a decade. Boy oh boy, do I now know of LadBaby. Don’t we all. But today, the end is officially nigh – Mark and Roxanne Hoyle have confirmed LadBaby will not be entering the ring for the Christmas number one this year – it’s over. Today is a great day for music, and here’s why this entire saga has always been nothing but dark sided, self serving and insidious.

LadBaby said: “Rox and I have had a great day surprising fans in Birmingham! Taking over the Drive-Thru was a blast, we loved surprising people with free Rewards points and some amazing merch! As people may know, Rox and I love to get involved in charity work where we can, so being able to visit Ronald McDonald House Birmingham was a real highlight – it’s great to see the work they’re doing for families with the launch of MyMcDonald’s Rewards. People can use their points to donate money to Ronald McDonald House Charities as well as McDonald’s other brilliant charity partners.” LadBaby and LadBaby Mum rewarded McDonald’s fans with thousands of free points and exclusive merch as they took over the Drive-Thru for the day for the launch of MyMcDonald’s Rewards, the brand’s first ever rewards scheme. McDonald’s teamed up with TV presenter Rylan to lead the ultimate ‘Rewards Squad’ featuring a star-studded cast of celebrities who embarked on a tour of the UK and brought a series of surprising moments to customers across the nation. At least Johnson is doing better than Rishi Sunak, the actual prime minister, who can be found only as one of several images on a coaster set and matching framed print. Even Keir Starmer appears on his own flip-flops (get it?), and on a satirical Christmas card reading: “All I want for Christmas is EU”. And given only a third of Britons now think Brexit was the right decision, they may well sell lots of that one. They did it for charity, but they came out the winners – always. Now it’s time for the Christmas number one to have a gorgeous, new era. Perhaps it will go to something political, a la The Kunts. Perhaps it will go to a festive classic, like Mariah Carey or Wham. I’d be keen to see a renaissance for a newer Christmas classic, like Kelly Clarkson’s Underneath The Tree or Ariana’s Santa Tell Me. As long as I’m not hearing about sausage rolls, it will be a very merry Christmas indeed. Related stories recommended by this writer:Dozens of people debated the wonky tree when a photo appeared on a Facebook group, with some calling it “embarrassing” and others praising the work of volunteers from the March Christmas lights committee. After England's first game I thought I would buy myself and the boys a shirt for us to wear. I was surprised how expensive they were," he told Nottinghamshire Live.