In November 2007, Prymat took over one of the leaders of the seasoning market in the Czech Republic – Pěkný-Unimex s.r.o. Under the slogan of “Kucharek – the solution to a good taste”, the first grand Kucharek advertising campaign was launched in 2002. Kucharek is produced using a careful selection of the ingredients, and the production process itself meets the most stringent standards. This ensures the highest of quality Seasoning and its popularity with gourmets both at home and abroad. Kucharek is currently the most popular all-round spice, both in Poland and the Czech Republic. It is equally popular in many countries of Central and Eastern Europe, where traditional cuisine is of great importance.

In line with current trends and consumer needs, Kucharek All-Purpose Seasoning does not contain any preservatives or artificial flavourings. Prymat Group’s brands have been strongly supported in the media since 2010. Our brands have appeared in such Polish TV shows as „Kitchen Nightmares”, “Dzień dobry TVN”, “Ugotowani”, “Życie od kuchni” or in such favourite TV series as: “Na wspólnej”, “Przepis na życie”. For years, Kucharek All-Purpose Seasoning has been extremely popular, which is why Kucharek has become an umbrella brand for several types of categories, complementary to the basic seasoning and belonging to the food products segment. Apart from the All-Purpose Seasoning, Kucharek, today comprises of broth cubes, liquid spices, and also many other products. Another phase of development and implementation of the adopted strategy was the acquisition of Smak sp. z o.o. – the Polish producer of processed fruit and vegetable products.

Prymat Group in Europe

Kucharek is highly rated and chosen for its all-purpose use, guaranteed flavour and repeatable effect in dishes that are seasoned by it. This is why Kucharek has long been so appreciated by its faithful consumers. Kucharek All Purpose Seasoning is a product for versatile use in soups, one-pot dishes, meat, fish, vegetable dishes or casseroles. You can use it for preparing marinades and breadcrumbs, as well as to season stuffings and savoury baked meals. Kucharek All-Purpose Seasoning will also help enhance the flavour of sauces, dips, creams and all kinds of dressings. The breakout year for the company was 1995, when a Kucharek universal seasoning began to be produced. In the same year the Prymat brand was registered and it offered uniform seasonings and special blends of spices. In 2008 Prymat sp. z o.o. completed the implementation project of the SAP system – a world’s leading and most comprehensive IT solution. In 2006 Robert Sowa, a renowned cooking master, became the Prymat brand ambassador, who has been associated with the brand to this day.

In 1999 the Prymat brand portfolio exceeded 80 items and the seasoning range was expanded by products for the Horeca industry.The year 2006 also saw a turning point in the history of the brand Prymat Sp. z o.o., which involved a thorough change of the graphic design into the well-known now and characteristic claret line. Kucharek All-Purpose Seasoning has been on the market for over 20 years. It was in 1995, that its unique blend of ingredients was first combined. Kucharek entered our kitchens as a favourite, core seasoning and has stayed there ever since. It is difficult to imagine what many traditional dishes would taste like without it. Kucharek’s choice of carefully selected ingredients makes for a unique composition of flavours and aromas, which is the key to its success. As a perfectly-balanced blend for enhancing the flavour of the dishes you make, this mixture of dehydrated vegetables and spices guarantees a desirable culinary effect.

In 2003 the Kucharek universal seasoning became the market leader of universal seasonings and was given the “Q” quality mark. In the same year the first advertising campaign of the Prymat brand was mounted under the slogan of “100% of the seasoning”. In 2005 another advertising campaign was launched that strengthened the brand position on the Polish market. The slogan was then “There is Kucharek. There is the taste”.In the same year the image of the Kucharek brand was altered, including all product categories in the brand range. In addition, the Kucharek universal seasoning was awarded the Consumer’s Laurel.