destroys your margins, so you cannot provide a good experience, hire the best people, invest in your people, pamper your clients, invest in growth, invest in more locations or more scale, or do anything else to help more people. There are a few points that I haven't yet figured out to translate to evergreen course offerings, which is what I do. But also, I'd recommend the book to veterans in business who may be stagnating and want to pump some new life into their business offerings.

An offer is the goods or services you provide, how you accept payment, and the terms of the agreement. The book is a decent size with a nice font and guides you step by step on how to craft that offer, and I find this really important because an offer is usually 80% of your acquisition. If I'm missing something here, so be it, but it would have been nice if he had addressed this concern.An offer is how you prompt this exchange by putting forward a product (software, for instance) or service (interior design, for example), along with the terms and conditions attached. The 2 Main Problems: The first chapter spells out the two problems most businesses face—you've not got enough clients and you’ve not got enough cash (excess profit at the end of the month).

Not sure if it's for you, then check out his free videos (that cover a large part of the book) here: https://www. For this exercise, your ideas don’t need to be realistic because this is more about getting our creative juices flowing.Wenn du das Abo nicht fortsetzen möchtest, kannst du es vor Ende des Testzeitraums jederzeit kündigen. I’d say every aspiring entrepreneur should read this multiple times, but hopefully none of my competitors will 😏. Before writing this review, I read through the book three times, distilled the key points, and laid out this review to make it as rich and jammed pack with value as possible for you. I’ve been watching Alex’s YouTube channel for a while, so when this book hit my feed it was a no brainer to get. But before we dive into how to build your retire-forever offer, let’s first be clear on what an offer is.

It is not that the advice and approaches are complex or intricate, but rather that they are well explained and in simple language so that the techniques can be easily digested, understood and replicated. Our goal is to accurately depict that dream back to them, so they feel understood, and explain how our vehicle will get them there. Our community supports side hustles, small businesses, venture-backed startups, lemonade stands, 1-person-grinds, and most forms of revenue generation! I will help you scale and profit by streamlining and optimizing your operations and project management through simple, proven, and practical tools.Hormozi details many different kinds of guarantees in the book, but they all boil down to you putting skin in the game in the deal. This Grand Slam Offer is unique, “differentiated, and unable to be compared to anything else in the marketplace. Hormozi says to increase the certainty of our Grand Slam Offer, we must offer proof, we must be discerning about what to include AND exclude in our offer, and offer great guarantees (more on this below. Hours later, I realized that I had watched the entire event and saw the big reveal and I was dumbfounded! Remember, the way to create a “Grand Slam Offer” that is incomparable to any competition, is to create solutions for all those secondary obstacles, and make them part of your offer.

Our goal as marketers and business owners is to increase the value of the dream outcome and its perceived likelihood of achievement, while decreasing the time delay of achievement and the effort and sacrifice Pro Tip - Provide Limited Access For Higher Ticket Services These scarcity tactics work especially well for higher ticket upsells. I find that reading, implementing, reviewing, implementing, trying, testing, failing, and trying again is what brings the magic.Slugging a home run with all bases loaded earns that batter four defining runs and a deafening roar from the crowd. Many online business gurus recommend starting a new business by looking at the broad categories of health, wealth or relationships. The following chapters discuss the outside factors that position the product in your prospect’s mind, including scarcity, urgency, bonuses, guarantees, and naming. Firstly, although it sets out to be a general purpose book that applies to any product and any market, it often in practice applies more to the kinds of business that the author has experience in (b2b consulting). You will notice that the best companies in the world focus attention on the bottom side of the equation - the variables you want to decrease.