Stories are especially valuable for taking your followers behind-the-scenes and making your social feed feel more personal. For example, consider how you can use Stories to cover an event or take your followers on a journey without them having to leave the comfort of the ‘gram. Short-form video

But what about your content strategy? Below are some tips, ideas and inspiration that can help. Defining your content strategy Posting content often is one of the most important aspects of social media 101. People follow their friends, family, and other businesses on social media. They’re seeing posts from hundreds and thousands of other users, which can cause your business to get lost in the mix. To ensure that users can see your content, post content often.Good social media marketing can transform the success of your brand. But without an arsenal of specific, powerful tools that align with your organization’s goals, you can’t create or share valuable content, or attract new audiences or drive meaningful engagement. HubSpot Academy has a breadth of video courses across inbound and digital marketing. Their free social media course is an eight-step video curriculum that teaches you the fundamentals of managing a social media campaign for your business. It also earns you a fresh Social Media Certification. Social Media Podcasts

Creating effective social content takes planning. Rather than creating your content on the fly, take the time to map out your posts in advance. This allows you to be strategic and consistent in your messaging across platforms. Your target audience is who you want to reach with your ads. You’ll determine everything about this audience, from demographics to hobbies to interests. Social media ads let you refine your audience and target them more precisely. Visuals Social media is an excellent place for you to build relationships with prospects interested in the products and services you offer. It provides you with a medium to engage one-on-one with prospects through features like direct messaging and commenting on content posts. Building relationships and communities are valuable for helping your business grow online. Social media teams have a unique advantage when it comes to understanding customer sentiment. You’re the eyes and ears for your brand online. Those insights can do more than just inform marketing strategy. They can transform your business. Stand-out social media teams will approach cross-department collaboration with enthusiasm and intention. Which departments can benefit from social data?

How to Learn Social Media Marketing: 40 Free Resources

Organic and paid likes. Beyond a standard Like count, these interactions are attributed to paid or organic content. Given how much harder organic engagement is to gain, many brands turn to ads. Knowing these differences can help you budget both your ad spend and the time you invest in different formats. Below are some example social media marketing goals that businesses of all shapes and sizes can pursue. Goal example 1: Increase brand awareness

One of the biggest benefits of online advertising is that it's often cheaper than traditional advertising. Consider TV ads, which cost anywhere from thousands of dollars to even millions. The 2023 Index shows 81% of marketers say AI has already had a positive impact on their work. But marketers aren’t just using AI to increase efficiency–they’re using it to scale their entire customer care strategies. For every business that has found success in social media marketing, there are at least two more spinning their social wheels with no tangible results. It's time to change that trend. The average person uses 7.2 social media platforms every month. That gives you the opportunity to reach them through multiple touchpoints. But it’s a better idea to use one or two platforms really well than to spread yourself too thin by trying to be everywhere at once. When defining your marketing goals, ensure they align with business objectives. For example, if your main business objective is to build brand awareness, your marketing goal might be to reach X-number of social media followers in the next six months.Social media marketing (SMM) campaigns need to be nurtured to be successful. Here are some tips that will help your SMM campaign flourish during its lifespan: X has over half a billion monthly monetizable active users. And people spend an average of 31 minutes on the platform. Facebook : This platform is popular for sharing multiple types of content with your prospects. From photos to links to content to polls, you can create numerous types of content to engage and inform your audience. Knowing your audience is key to building effective marketing strategies. The more you know about your audience, the better you can craft compelling messages that respond to their interests, needs, or preferences. This guide highlights plenty of moving pieces to maintain a modern social presence. That said, putting together yours doesn’t have to be a drag.