The grape Primitivo is synonymous with Southern Italy, primarily Sicily but makes equally good wines as here in the "heel" of Italy, Puglia. When taken to the USA, the name was changed to Zinfandel, and this wine is a match for any mid-priced Californian Red Zinfandel. Ben Blake, Head of Marketing EMEA at Treasury Wine Estates, adds; “Squealing Pig was born to give wine drinkers something new, fun and exciting. The chance to easily explore different wine varietals from different countries all under one trusted brand. Squealing Pig is a range of wines that originated in New Zealand and has spread first to Australia and then to Europe. All the range is produced under the supervision of top New Zealand winemaker Spring Timlin, who for many years was the chief winemaker at Matua. A portfolio of six wines, sourced from regions across the Old and New World, Squealing Pig will include wines from Australia, New Zealand, France, Argentina and Italy all under one brand. RICH, POWERFUL RED. This 2022 is from Angelo Maci, a hero in the region for standing up to the big guns and championing the small grower. It's not only growers he saves, but the ancient traditions that make these wines so rich, characterful and super-charged.

Our unique brand personality of ‘Less Bore & More Pig’ optimises that life is too short to bore people with waffle and pretentious. That’s why we couldn’t wait to partner with Pride and celebrate all that is possible for the LGBTQI+ community with call to embrace who we all are in individually and how we can fly together and have fun.” Grapes from some of the best vineyards in the provinces of Brindisi and Tarantower were hand harvested during the cool of the early morning to avoid the heat of the Southern Italian sunshine. Bunches were destemmed and gently pressed to avoid skin damage. The juice was fermented at controlled temperatures, then transferred to American oak barrels for a further 5 months. The ideal wine for all Italian tomato-based dishes and will match any red meat dish from burgers to venison.

The brand will be making an eye-catching arrival, during Brighton Pride Parade that has to be seen to be believed. A 6 metre Squealing Pig Pride Blimp with fly across the south coast skyline to demonstrate the brand’s passion to support the LGBTQIA+ community. This wine is very similar to the Primitivo we listed in 2020 from the defunct "Jamie's Italian" chain.

With Squealing Pig we are giving consumers something new and exciting - the chance to easily explore different wine varietals from different countries all under one trusted brand, a unique brand personality which already resonates with consumers across the pond, and industry-leading AR technology. We are really excited to see how this market responds to it.” This wine has rich flavours of plum and cherry with a hint of liquorice, all perfectly balances by a soft tannin structure. Alcohol Details RedThe Squealing Pig brand was created in 2010. In Australia, it is the #1 value and #2 volume growth brand in the total bottled wine category, with the Sauvignon Blanc the #2 wine (by value) and the #1 contributor to growth in the category. Squealing Pig Wines will be present at both Brighton (5th – 7th August) and Leeds (7th August) Pride. Squealing Pig is a tale about a pig who wanted more from life than just his pig pen. Keen on wine without the super dry boar-ing bits, he went on an adventure to Marlborough and Central Otago seeking out wines with a difference. We make wine - so do lots of people. Actually, we make smokin' hot moreish Sauvignon Blanc, Malbec, Primitivo and more. We just make sure we have more fun than everyone else. Relax, it's just wine! As the only wine sponsor of Brighton Pride, Squealing Pig will be available in all official bars with branded carafes and a selection of four wines: Chardonnay, Sauvignon Blanc, Malbec and Primitivo. Kirstie McCosh, European marketing director at Treasury Wine Estates says: “Squealing Pig is a unique proposition from TWE. It is one of our first multi country of origin brands and highlights our ability to source quality wines from across the globe. This is not only important in the current climate, but is also key when it comes to engaging our target consumer who demands ever more choice.