L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

£37.28
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L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

L’Oréal Professionnel Metal Detox Shampoo, Protects Coloured Hair From Damage, For Smooth, Strong and Shiny Looking Hair, Rich and Creamy Texture, Serie Expert, 300 ml

RRP: £74.56
Price: £37.28
£37.28 FREE Shipping

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Description

The Metal Detox innovation took the industry by storm. And now that L’Oreal has added a new multi-tasking addition to the range, your clients can focus on having fun in the sun whilst ensuring their hair stays in ultimate condition. We’re trying to say it’s really up to us to protect our hair as best as possible to maintain the healthiest hair we can. The level of metal in hair can vary, and this will depend on the water quality where you reside, along with the hair porosity of each individual. Wash after wash, metal particles, present in water, such as copper, can penetrate your hair fibers. Thanks to our collaboration with the worldwide authority on metal, Ioannina University, we indentified a perfect molecule: Glicoamine. It is the only active agent small enough to trap and neutralize metal inside the fiber. Fiber integrity is preserved, color is mastered, and the oxidant gets to fully do its job.

Apply the Metal Detox shampoo evenly onto wet hair. Then, lather until the formula transforms into a rich foam, followed by rinsing. Depending on the client, shampoo either once or twice.

Harmful metals can get into our water from pipeline erosion, exposing our hair to these harmful metals. And unfortunately for our hair health – most pipes are made from copper materials. When you go abroad and you wash your hair you notice how soft it is afterwards, that's because there's less metal in the water, so not only does the treatment remove the metal deposits it helps with the condition of the hair too.' Salon Service L'Oreal Metal Detox and Mike Decanter of Zeba's stained gloves Pic: Laura Bermingham The new Leave-In Cream is rich and nourishing and will keep up to 97% of your colour brightness for up to 8 weeks.**

The problem with metals in water is that they weaken the hair when they penetrate the hair shaft. This leads to damage in the colouring process and it diminishes shine and hair health. To combat this, L'Oreal created a patented technology using an active agent called Glicoamine, a neutralising molecule that can trap and eliminate metals in the hair shafts to restore colour and strength. The protocol has been co-created with L’Oreal Professionnel Partner hairdressers: Charlotte Catherin (French balayage & color artist @charlotte_catherin), Sebastian Langman(Color, Balayage & Lightening Expert @sebastiancolorist) and Washington Nunnes (Color, Balayage & Lightening Expert @wnunnes.) Learn more about Metal Detox on L’Oreal ACCESS. My usual habits at this stage would be to use a purple shampoo or mask to try and lift away these tones but those work only so much and I would know I'm facing three more weeks of struggling with brassy tones. This is probably the case for most blondes or greys, and brunettes face orange tones interfering with their chestnut or balayage lengths. Start by neutralising the presence of metal before the colour service with the L’Oréal Professionnel Metal Detox Pre-Treatment.

About

It's also used as part of your colouring sessions, if desired, to maximise how vivid and clean your colour can get, and it works on all hair colours from blonde to brown, silver and grey. To see how it works on brassy hair, I went for the treatment at Zeba Hairdressing's salon in Dublin 2, and this is how I got on. Metal Detox - Brassy Hair creative director Mike Decanter talking at a hair demo at Zeba in may The Serie Expert Metal Detox Shampoo is a concentrated cleansing shampoo for colour treated hair. It works to detoxify hair from metals from the hair before applying colour such as balayage or lightening services, and protects against further deposits.



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