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The ad follows a natural habitat crowded with long-toothed beavers. In addition to this, these creatures started their day by cutting down heavy-coated logs with sharp bladed using a handsaw. As an adult, John Dewar found employment as a Woodsman and a Sawyer. At one stage he was on the payroll of the Duke of Argyll’s Rosneath Estate, making, among other things, fence posts. His life changed drastically in 1859, when word reached him that J.F. Campbell of Islay was willing to pay money for good folk tales. Whiskybase B.V. (“Whiskybase”, “we” or “us”, company details below) offers a whisky enthusiasts online platform that provides its members access to the most comprehensive, transparent and trusted resource of whisky bottles and allows and stimulates its members to contribute information about whisky bottles to the platform (“Service”). John scoffed at the idea but by 1862, his health had begun to fail him. Palpitations of the heart brought his ability for manual labour to a crushing halt. In his forced retirement, he decided to heed Campbell’s advice and travelled for more than a decade, meeting people and recording as many different stories as he could. If any provision of these Terms is held invalid, the remainder of the Terms shall continue in full force and effect.We didn’t want to make an ad that was against compliance. And we didn’t just want to make an ad,” Gledstone says. “We could have second-guessed [the regulators] but that might have compromised it. And we didn’t want to be hedging bets on the shoot, with safe bits and non-safe bits, because that takes up a lot of time on set and effort to film and edit.” He is a symbol for rewarding doing and everyone else that does. Everyone loves him, but I think everyone also loves what he stands for and how and how that links into the brand.” Full disclosure: this sample was included in an advent calendar that was sent to me free of charge. As always I will strive to give an honest opinion on the quality of the dram and the value for money it represents. Smell: Smells a bit like standing between a bakery and a carpenter’s workshop. Lots of wood and baking spices. Bread baking in the oven. Scones with cream and butter. Cinnamon, ginger and nutmeg. Sawdust and pencil shavings. There’s also caramel and runny honey. Dried banana, coconut and hazelnut. A touch of apple and white grapes.

John Dewar was born in 1802 in the Gortan Estate on Loch Long, Argyll. Little is known of his upbringing or education but the Gaelic language was in common use in the area and John was a fluent speaker in both English and Gaelic. He grew up in a world where the oral tradition of storytelling was still strong. Indeed, it was one of the main forms of entertainment. The young Dewar was fascinated with such tales and thanks to an impressive memory, became a fine storyteller in his own right. Thoughts: At least to begin with, the nose promises more than the palate can deliver. However, given time and a little splash of water, the dram opened up and improved. Some tinned pineapple started to come through and the mouthfeel seemed to loosen up. Where the whisky previously felt tense and restrained it now felt relaxed and flowed over the tongue. Water took it from disappointing to gently satisfying. A decent, if unspectacular, dram. As beaver brows are mopped we see a bottle of The Woodsman Whisky being poured, to celebrate what they’ve been beavering away on - a steaming, bubbling riverside hot tub.The spend on media won’t be as big as some competitors but they want to make him as famous as possible. So we’ve got fewer, but better and bigger spots for him to go out on TV, and he’s going to have a big presence on digital.

Not to worry. As a lover of Folk Tales and Celtic Mythology, I figured that their simply had to be something in the Gaelic traditions that related to a Woodsman of some sort. What I found instead was the story of a storyteller. A storyteller who was also a Woodsman. Whiskybase B.V. is the Dutch private limited liability company, having its statutory seat in Rotterdam, The Netherlands and its office at Zwaanshals 530, 3035 KS Rotterdam, The Netherlands. Whiskybase B.V. is registered with the Dutch Chamber of Commerce under no. 52072819. Mr. President has carefully chosen the best mascot for this campaign. Further, no one can truly depict the real power of ‘the Woodsman whiskey’ than these dedicated beavers. Gledstone says he hopes that Barry [the beaver] – the working name for the ad’s protagonist – can become a long-term brand mascot for The Woodsman in the same way that Edrington’s Famous Grouse has been used for its eponymous blend.Unless mandatory applicable law provides otherwise, your use of and membership to the Service are exclusively governed by Dutch law. We shall first try to settle any dispute over a dram of whisky. Disputes that cannot be settled over multiple drams of whisky shall be solely submitted to the court of Amsterdam, The Netherlands unless mandatory applicable law provides otherwise.