The company then focused on the design elements of the product. The company explained that the product was designed to create a contrasting but complimentary design with the Clementine Light Up Snow Globe Gin Liqueur, to encapsulate the spirit of Christmas. The company stated that the design brief focused on a design that was aimed at adults as that reflected the target market and also took into account the Portman Group’s Codes of Practice. The company highlighted that the Panel had considered the celebration of Christmas in a previous case and ruled that the occasion was celebrated by all ages and did not resonate particularly with under-18s in a way that it did not with over-18s. The bottle’s dome shape gives it the illusion of a snow globe, but it's the tiny gold flakes floating about that really sell it. The retailer's famous Clementine Gin Liqueur Snow Globe, which lights up and includes edible 23-carat gold leaf, proves a smash hit year after year, with many struggling to get their hands on it for Christmas gifting.

The snow globe bottles bring a hit of childhood nostalgia, as you can shake them up and be reminded of all the fun snow globes used to bring. The masterminds behind it said: "This bold rum liqueur combines all the classic flavours of traditional German stollen - raisins, candied peel, and almonds." As with the other drinks, this can also be enjoyed with ice, or made into a Stollen Old Fashioned, by adding Brandy, clementine juice, and a wedge of orange to garnish. The adult tipple is proving to be a show stopper in the lead up to Christmas, with it being a popular choice and looking to sell out fast.

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The sweet drink would make for the perfect festive drink, especially for a Christmas party or gift. Bottles of the liqueur are certainly impressive spectacles; complete with edible silver leaf to look like snowflakes, they light up to emulate a real snow globe. Marks and Spencer’s version arrived on the scene a few years ago, with shoppers desperate to get their hands on the stunning bottle - and others going as far as to collect all the different flavours to create a collection.

Marks & Spencer brought out Spiced Sugar Plum and Clementine gins in light up bottles, the glittering gold reminiscent of a snow globe and beautifully nostalgic. Get the top stories straight to your inbox by signing up for one of our free newsletters Read More Related Articles Which retailer will see the highest number of sales for their snow globe gin liqueurs over Christmas? Only 44 days to go… These alcoholic drinks are being sold as a novelty which is against the principle of the Portman rules and are encouraging children to see them as a fun item.” Complainant:Come December there’s something about having a glass of wine or gin after work that just gets even more appealing than ever - you’ve got to be prepared for your Christmas do, after all. It may still be September, but the countdown to Christmas has already begun for supermarket chain Marks & Spencer, with the release of the 2021 M&S Christmas range, complete with gin liqueur snow globes and a light-up chocolate box. Credit: Marks and Spencer

Snow globe gins are all the rage, with edible gold lead it makes drinks feel that bit more glamourous. The star of the show, however, has to be the snow globe liqueurs, hotly anticipated after selling out last year. Joining the popular Clementine gin liqueur is an appropriately festive Spiced Sugar Plum gin flavour. The supermarket has also added its first rum liqueur to the line, flavoured with Madagascan Vanilla.

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The Marmalade Gin is made using real Seville orange marmalade and is described as a "vibrant and fruity" liqueur made with British gin. M&S recommends adding some tonic for a fruity twist on a classic G&T. And finally, the new Stollen Rum offering is meant to taste like " Christmas is every sip". M&S' light up snowglobe Christmas gin in Clementine and Sugar Plum flavours is in huge demand this year. It said: "DING DING! Important Snow Globe Update! Due to unprecedented demand, our Madagascan Vanilla Rum Liqueur Snow Globe has flown off the shelves, and we are down to our LAST REMAINING bottles in stores.

Shoppers can get their hands on the new gin liqueurs now, in-store from the M&S Foodhall, or online from Ocado. Prices may vary in selected stores or online.

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The Panel understood that the company had sought a view from the Portman Group’s Advisory Service about the product prior to launch and whether it was likely to comply with the Code of Practice. As per clause 5.22 of the Code, the Panel considered the Advisory Service’s response and noted that it had raised concerns about the swing tag under Code rule 3.1 as the tag could easily be detached from the product and that, in the opinion of the Advisory Service, the product did not communicate the alcoholic nature of the product with absolute clarity. The Panel noted that the company had chosen not to act on the advice provided on this point. This year, Marks and Spencer's Light Up Snow Globe Gin Liqueur has been more popular than ever, and where M&S go, Aldi tends to follow. Yes, the budget retailer now has its own version, and of course it comes with an Aldi price tag.