An eucalyptus scent with a camphoric and a minty cooling aspect. This ingredient is found in camphor, laurel, bay leaves, tea tree, sweet basil, rosemary, sage and other aromatic plants. Hexadecanolactone

Cut down on clothes sorting time by having a hamper with a section for lights and darks. We have a basket in our downstairs loo for our washing with two sections. it makes life so much easier. Gemma Cleland, Executive Director for Unilever’s Home Care category, says: “When it comes to laundry, everyone wants to get the job done with great results but with minimum fuss. That’s why our shoppers tell us they are looking for laundry products that make washing simpler and easier.”

Great science, manufacturing excellence and deep shopper understanding

With this insight, our R&D centres in Mumbai, Vlaardingen and Port Sunlight, sought to create a laundry product from scratch that uses 100% active ingredients and is twice as concentrated as powder. The new formulation, produced in Lord Lever’s first-ever soap factory in Warrington, removes stains effectively with less mess than a powder, but with the care and intense freshness of a liquid. This new technology allows fragrance molecules to cling to fabric throughout the wash. An apple, herbal scent. It is used in fruity and citrus fragrances for its light apple, pear aroma. Powergems offer a completely new format with the triple power to clean, freshen and care in one – the three benefits consumers look for most in a laundry product. The innovation is creating lots of excitement in the Home Care business, with major retailers viewing Powergems as a way to revolutionise their laundry portfolio. Talking to European Supermarket Magazine ( ESM), Ian Bell from market research provider Euromonitor International, said the laundry detergent market has been in need of innovation:

Our dermatologically tested Non Bio Washing Detergent Gems have been specially developed for those with sensitive skin in mind. Persil’s skin care research is recognised by the British Skin Foundation and you can be confident that these non-biological Powergems will be tough on stains but kind next to skin. What’s more, the unique bottle design – co-created with consumers – helps communicate the revolutionary format and makes Powergems easier to use. A powdery rose and lychee scent which fits particularly well with floral and sandalwood fragrances.

The potential environmental benefits are huge

In testing with consumers, 92% said Powergems exceeded their expectations and 74% rated the product as new and different compared to other laundry detergents available. The potential environmental benefits are huge A fresh citrus note with a hint of grapefruit. This gives a soft floral tone that could be used for both male and female fragrances. The laundry detergent gems combine the power of stain removal, fabric care and fabric fresheners, which are released with perfect timing during your wash. The detergent gems dissolve in the wash, leaving you with spotlessly clean clothes - courtesy of Persil.. X3 power stain removal, care and freshness. New laundry detergent, Persil Powergems boasts triple power to remove stains, care and freshen. It contains stain remover agents effective even on tough stains. Gems help your clothes stay as good as new while giving them extraordinary freshness in just one dose. Washing gems are available in bio and non bio variants. The laundry detergent gems dissolves in the wash, leaving your clothes spotless. For extraordinary results use Persil Powergems in all your washes. Persil.