What are you doing here?” asked Deborah Meaden, leading Willems to explain that they only had experience of the business-to-business route and would use the Dragons’ profile and consumer experience to help them bring the product to market. Meaden was concerned when she discovered that the pair had previously failed to get DoorJammer into a major retailer that she was already selling a product through and announced herself out of investing.

Willingham raised a challenge: “Why is the consumer going to come to you rather than anywhere else?” Pearce claimed they were in dialogue with Google regarding app and desktop promotion campaigns, but the Dragon was still concerned that they’d be in competition with “guys spending hundreds of millions of pounds […] I’m not saying it’s not possible, I’m just saying it’s immense”. With three offers on the table, Day and Whitaker decided to accept Meaden’s offer and celebrated a rate moment in the Den; getting the offer they had asked for. Start-up business lesson:Kavuri thought his impressive employment and education history, as well as demonstrating a strong work ethic, would be enough to secure investment. Unfortunately, in selling himself, he failed to sell his business, leaving the Dragons unable to get excited about his poorly branded product. Meanwhile, Jenkins took query with the company name: “Go Gafoor Inc. – is that an American company?”. He was surprised to learn that Kavuri’s partner had chosen the name and neither had any idea that Inc. was specifically a US legal designation. “It’s slightly worrying, this is quite basic”, said the incredulous Dragon, “and you worked in three investment banks – God help us!”.

The final entrepreneurs to face the Dragons were former army captains Rachel Day and Mary Whitaker, who hoped their experiences at Sandhurst would prepare them to fight fire with fire in the Den. Angel finance may not be the right choice for your business and different funding options suit different needs. Sunil Kavuri However, Jones was prepared to make an offer: half of the money for 10%, on the grounds that Jenkins would also come on board – he did. Suleyman was also keen to invest, offering all the money for 15%.

Suleyman and Jenkins also declined to invest, with Jones once again left to deliver the final blow: “I think you need to go away, really think about the product […] and then look at how you can go and build a successful business”.After sampling the world’s cuisines during a hiatus from working in the city, the entrepreneur was inspired to start Great Grub – a halal sandwich business seeking to bring the excitement of street food to the “boring” to-go food currently found in supermarkets. Meaden decided she wouldn't become just “one of a list of great names you’ve got involved in the business” and became the first to drop out of the deal. Willingham was unable to allay her fears that it would be too difficult and expensive to “become the first port of call” and also declined to invest. Start-up business lesson:Pearce and Coley entered the Den with a very specific idea of what they wanted to get out of it – when they didn’t get the offer they were looking for they weren’t afraid to walk away with nothing. Don’t be pressured into giving away more of your company than you think is fair.

Suleyman: “I think you’ve got a great idea, my only reservation would be how far can you grow it?” – casting doubt on the scalability of the business.

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Jenkins added: “I think this is one of the best personalised products I’ve seen”, and matched his fellow Dragons offer. Willingham also matched the offer, boasting her experience with Facebook advertising as an added bonus with her involvement. Jones also loved the business, but thought it was too niche for him to invest, while Suleyman admitted he was “torn” but thought it would take too much of his time to invest in the company. Willingham also thought she had nothing to offer the pair, while Meaden didn’t think the business seemed “that important to them” because of their previous success. Pearce and Coley decided they couldn’t drop their valuation and rejected all three offers. The three Dragons weren't prepared to negotiate so Coley and Pearce left the Den empty-handed. COMPATIBLE with all types of flooring, the innovative system of hinges and angles anchor the DoorJammer firmly to carpeted, tiled and laminate floors when outside pressure is exerted on the door.

Meaden was justifiably unimpressed: “You’ve given me nothing, absolutely nothing, I’m really sorry, I won’t go over it, I’m out”. Willingham followed: “You did spend a lot of time giving us the ‘big I am’, and actually all we really want to know is about the sandwiches and how you’re going to get it into the stores, why you love that and what’s great about them”. The DoorJammer is comprised of an ingenious configuration of angles and hinges that anchor it firmly to the floor when subjected to an outside force. The neoprene extension foot bears down on carpet, linoleum and wood flooring to create a firm barricade. But the real beauty of the DoorJammer lies in its simplicity to use. It installs in just seconds, without need for tools or special expertise. If you can turn a water faucet on and off, you can use the DoorJammer. In an emergency, the DoorJammer removes with a swift upward pull. The DoorJammer is TSA friendly for carry-on travel, and received a prestigious Double Gold at the recent British Invention of the Year Awards. Kavuri's failed to express excitement in his product and explain why it would be a money spinner. Sam Coley and Steve PearceADJUSTABLE neoprene extension foot needs only 0.3-inch of clearance, and can be used with doors that have high thresholds. Sleep tight in your dorm or hotel room, and protect yourself at work or school. Suleyman shared Meaden's outlook and declared “You don’t need a Dragon, you don’t need my money, and for that reason I’m out”. Jenkins followed, saying he wasn’t “interested in supporting a little tiny sideline of […] your enormous business”. The Den’s next hopeful was Sunil Kavuri – a man with a career as an investment strategist and a model already behind him. Kavuri explained that he was currently trying to get the brand into Asda and Sainsbury’s and was in final talks with suppliers Compass and Sodexo for their football grounds and universities, as well as Easy Jet.