BBC Food: Crisps: Is classic potato losing its appeal?". BBC. 30 May 2013. Archived from the original on 23 February 2015 . Retrieved 1 June 2014.

RAY. KAMAL GHOSH (2022). MERGERS AND ACQUISITIONS, SECOND EDITION: STRATEGY, VALUATION AND INTEGRATION. p.486. ISBN 9789391818562.Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its crisps. Six flavours were chosen from among the entries and released as special editions. Consumers could vote on their favourite, and the winner would become a permanent flavour. [13] In 2018, Walkers launched six new flavours to celebrate the brand's seventieth birthday, with each flavour representing a different decade. [14] History [ edit ] McElwain, Aoife (17 June 2019). "Did Tayto really invent cheese and onion crisps?". The Irish News. Archived from the original on 25 July 2021 . Retrieved 16 September 2020. a b team, Tax gap reporting (5 February 2009). "Restructure of Walkers crisps shifts much of its profits to tax haven in Switzerland". The Guardian. ISSN 0261-3077. Archived from the original on 20 February 2019 . Retrieved 19 February 2019.

He added retailers would“be able to drive awareness of the new products as well as cross-category sales with merchandising in and around the beer fixture” because “athird of all nuts shopping trips include a trip to the beers, wines and spirits aisle”.

Red Sky Potato Chips from Walkers". Talkingretail.com. 5 March 2009. Archived from the original on 24 March 2012 . Retrieved 12 July 2012.