Having acted as a consultant at Versace after Donatella acclaimed his MA collection for Central Saint Martins College of Art and Design, Donatella invited Scottish designer Christopher Kane to re-launch the line with her in February 2009 with a capsule collection of handbags, shoes, and jewelry. For spring/summer 2010, Kane presented 16 dresses for the line at Milan Fashion Week. He has since presented two other collections for the line, fall/winter 2009/2010 and most recently spring/summer 2011, his first official runway collection at Milan Fashion Week.

Advertisement for Versace Versus was photographed by Craig McDean, art director Fabien Baron, in Paris with model Lara Stone.

In 2018, Versus was merged with another Versace diffusion line which is Versace Jeans, to form Versace Jeans Couture. [1] [2] [3] Brand [ edit ] Irish designer Jonathan Anderson collaborated for a capsule collection with Versus in 2013. This collaboration was unexpected due to the contrasting styles of the brands. Donatella said of Anderson that "[He] was very "loyal" to the Versus codes" [7] Anderson launched his label JW Anderson in 2008 and was named the creative director of Loewe in September 2013. [8] Anthony Vaccarello (2014–2016) [ edit ]

In 2004, when Versace faced a downturn in profits, Versus was reduced to a limited collection of accessories and eventually shut down. However, in 2009, Donatella relaunched the brand with a collection of accessories designed in collaboration with Christopher Kane. Later collaborations included a capsule collection by M.I.A. and another one, in December 2013, by Anthony Vaccarello. [6] Christopher Kane (2009–2012) [ edit ] Gianni Versace introduced Versus in 1989 stating that, "Versus was born with an innate creative approach, with a strong focus on innovation, and a flair for the unconventional. An artistic force that takes present fashion forward, anticipating new trends and embracing challenge". [4] Versus was endorsed by many celebrities including Zayn Malik, Jennifer Lopez, Cheryl Cole, Leighton Meester, Miranda Cosgrove and Alexa Chung, [ citation needed] and featured in and on the cover of fashion and lifestyle magazines like Vogue, InStyle, ELLE and Glamour. [5] History [ edit ]Anthony Vaccarello began working with Versus in 2014 and exited in 2016 to become Creative Director for Saint Laurent. Versus by Versace - Versace Versus, a fresh, intense and enveloping fragrance, dedicated to a cutting edge, confident and seductive woman. Top notes of kumquat, star apple and lemon for an inviting accord of energy; a floral and feminine heart of orange flower, stephanotis, and rose centifolia; and a dry down of patchouli and ambrette seed for sensuous and provocative finish. (The original Versus perfume, launched in 1991, was discontinued.) Perfume House