To find out more about responsible consumption, visit Drinkaware.co.uk and OurThinkingAboutDrinking.com a b c d e f g "La Familia". Jalisco, Mexico: Grupo Industrial Herradura. Archived from the original on November 25, 2012 . Retrieved November 17, 2012. Pretty boring bottle. Nothing of note here, although the fact that it's a tall bottle means it's easier to find in our crowded liquor cabinet :P Félix López married Carmen Rosales, and they had two children, Aurelio and María de Jesús. The couple modernized tequila production at the hacienda, building a facility that remained in use until 1963. López died in 1878, and Rosales took over the business along with her brother Ambrosio Rosales and his wife, Elisa Gomez Cuervo. Later, the business was inherited by Aurelio López. [3]

New Mix is a canned tequila and grapefruit soda drink with five percent alcohol. It is also the best-selling product of its type in Mexico. [3] [12] Tequila Express". Jalisco, Mexico: Grupo Industrial Herradura. Archived from the original on October 27, 2012 . Retrieved November 17, 2012. I've no idea how this compares to the mixto version (which I have no desire to try unless by some miracle it is actually better than this), but I can say that it walks all over the other mixtos I've tried. Sweet vanilla and caramel, woody, with hints of cedar, earth, soft spices, cassia and vegetal agave Making tequila is this and so much more. It is in this craft passed down among generations that we find our inspiration, el Jimador, the skilled harvester of the agave plant. From first sip to last, agave, cinnamon and hints of citrus and spice delight the palate.The Añejo is undisputedly a paragon of sipping tequilas, while the Blanco is a great shooter and mixer. Lastly, the Reposado represents an intelligent compromise between the two. As with all Herradura tequila, this starts as a crop of blue agave plants which are harvested and have their leaves removed. What remains is the tough and fibrous core of the plant, which is cooked in an oven to convert those fibers into sugar. The plants are then crushed to release the fluid, and that fluid is fermented to convert the sugar into alcohol. At this point, it is distilled three times to create the new blanco tequila. The liquid is nice and crystal clear, like the water from a fresh mountain spring. As for the aroma coming off the glass, it’s spot on for a typical tequila — herbal notes close to fresh cut grass with a bit of lemon citrus to brighten the whole thing up. Aurelio López and the business remained in the family for over 125 years. Today it is owned by US beverage maker Brown-Forman, but the tequila is still made in the same place and facilities under a Mexican subsidiary. Tequila products sold under the Herradura name are 100% agave. The company makes other tequila products, such as El Jimador, which is the best-selling tequila in Mexico, as well as New Mix, a tequila and grapefruit soda beverage. Since its acquisition by Brown-Forman, Herradura has had many promotional efforts in Mexico and the United States, including inviting artists to use tequila barrels as the bases for art pieces, which are then displayed and auctioned off for charity. Another important brand is el Jimador, launched in 1994 and named after those who harvest agave plants. [11] el Jimador is 100% agave tequila. [12] It is currently the best-selling tequila in Mexico, with a twelve percent market share. [12] [13]

The return of El Jimador 100% Agave Reposado, NOM 1119 which I obviously found to be much more enjoyable than the mixto version. Why they put this 100% agave tequila on moth balls for four years I'll never know. The price was almost exactly the same. A jimador is a type of farmer who harvests agave plants, which are harvested primarily for the production of mezcal, sotol and tequila. This task requires the skill of identifying ripe agave, which ripens in between 5 and 35 years, depending on the agave species. Unripe agave can have a bitter or overly sweet taste, ruining the distilled spirits made from them. The primary tool of a jimador is the coa de jima or simply coa. This is a flat-bladed knife at the end of a long pole that resembles a hoe. The coa is used to first remove the flower from the agave, which causes the central pineapple (or piña) to swell. Later, the piña is harvested, using the same tool to cut off all of the external leaves of the plant, leaving only the pulpy center which is then chopped and cooked in preparation for the mezcal or tequila production.

Given the poor showing with the ice, I thought for sure that there would be nothing redeeming in the margarita. But I was wrong, there actually is something interesting here.

a b "Casa Herradura"[Herradura House] (in Spanish). Jalisco, Mexico: Tequila Express. Archived from the original on June 22, 2013 . Retrieved November 17, 2012.Light amber color & a light agave, slight oak initial taste. I found the light/medium body & smoothness to be the highest qualities of this spirit. The finish was short/medium with traces of cooked agave & a little aging. Still a decent tequila but not great! Reposado means rested – neither too long nor brief. Made from 100% pure agave, Tequila el Jimador Reposado is aged two months to its moment of maturity, el Jimador is rewarded by all of Mexico as its #1 tequila. a b c d e "Crece Tequila Herradura" [Tequila Herradura grows]. Mural (in Spanish). Guadalajara. August 28, 2008. p.6. Great reposado, almost as good as the El Jimador Añejo. Try it as a long drink over ice with ginger ale, a little lime rubbed around the rim of the glass and a gently squeezed wedge of lime. Blanco is El Jimador’s take on silver tequila or tequila that hasn’t spent any time ageing in oak barrels. Because of that, this vibrant tequila is fresh and crystal clear.

El Jimador Reposado is the company’s take on this classic, best-of-both-worlds tequila style, aged in American oak barrels for two months. It impresses with a smooth golden colour and an even smoother taste. In 1994, the company introduced a new brand of tequila designed to offer a premium experience at a reasonable and approachable price point. Named for the workers in the field who cultivate the agave plants (called “jimadores”) El Jimador remains a 100% blue agave based spirit produced to this day. The old distillery was shut down in the 1960’s and replaced with a newer modern facility, but the old buildings were maintained as a museum. In the 1970’s, the company introduced their first aged expressions, expanding beyond blanco tequila for the first time. Palate: Sweet vanilla and caramel, woody, with hints of cedar, earth, soft spices, cassia and vegetal agave.el Jimador Mexican Lime & el Jimador Mango Mango: Tequila Specialty, Alc. 35% by Vol. (70 proof). Imported by Brown-Forman, Louisville, KY. a b "Se subastan barricas"[Barrels auctioned off]. Milenio (in Spanish). Mexico City. November 15, 2012. Archived from the original on January 28, 2013 . Retrieved November 17, 2012.