The following month, an upgraded View-Master to provide a virtual reality viewing experience was announced through a partnership with Google Cardboard. Mattel also negotiated the exclusive rights to sell dolls, stuffed characters and preschool toys based on Disney characters.

Highchairs | Smyths Toys UK

Mattel Playground Productions was revived as Mattel Films on September 6, 2018 and it solely bases its films on its brands as opposed to its predecessor. Businessman Harold "Matt" Matson and the husband-and-wife duo of Elliot and Ruth Handler founded Mattel as Mattel Creations in January 1945 in a garage in Los Angeles. The company name chosen is a portmanteau of the surname of Matson and first name of Elliot, with former chairman and CEO Bob Eckert revealing at a 2013 Christmas Day Peninsula Seniors lecture that the founders, according to Elliot, couldn't fit Ruth's name into that of their company.American Girl launched its “Girl of the Year” campaign in 2001 to highlight dolls with contemporary stories; each doll is only available for a year.

Mattel | About

The winning Rodger Dodger was transformed into a real Hot Wheels toy made available for purchase globally December 2022. In Camp Enderwood, a free download from the Minecraft Marketplace, players engage in a summer camp experience with activities like fishing and hiking. Two members of the family, Irvin Feld and his son, Kenneth, said the deal included the circus, Ice Follies, Holiday on Ice, and the new Walt Disney's World on Ice. In January 2023, Mattel, Minecraft, and Cyclone Designs released the Minecraft Creator Series Camp Enderwood DLC map, in addition to the new Minecraft toy line released the previous year. With Lionsgate and its acquired and merged companies in Artisan Entertainment and Family Home Entertainment, Mattel's flagship Barbie brand was adapted into a series of successful computer-animated direct-to-video films, which moved to Universal in late 2006.In December 2022, Mattel made three Masters of the Universe characters available for purchase on Rec Room, a virtual reality multiplayer online game. On January 29, 2018, Mattel and Chinese internet technology and video game company NetEase formed a joint venture mobile publishing and development studio, Mattel163, aimed at creating apps based on the former's key brands.

Mattel - Wikipedia Mattel - Wikipedia

On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products. Toymakers" marketing brands to just Mattel and launched the "red sun" logo with the Mattel wordmark in all capitals for better identity. Also in May 2020, Mattel announced an initiative known as "Play it Forward" which focuses on using Mattel brands to give back.Radnitz, [36] which would kickstart Mattel's venture into full-time entertainment to accompany its most famed toy TV commercials, [37] and later entered a multimillion-dollar partnership with Mehra Entertainment, whose CEO, Dr. On April 19, 2018, Mattel named former Maker Studios CEO Ynon Kreiz as chairman and the replacement CEO for outgoing CEO Georgiardis who moved on to head Ancestry.

Mattel Launches New Toy Takeback Program Called Mattel Mattel Launches New Toy Takeback Program Called Mattel

In April 2022, Mattel launched a new game on Roblox inspired by the He-Man and the Masters of the Universe toy line and Netflix Series. On July 21 of that year, Mattel appointed the senior vice president of strategic partnerships at Scopely, Mike DeLaet, as the global head of its digital gaming division. More than twenty life-sized cars were created and all of them were inducted into the Hot Wheels Garage of Legends. The Barbie doll debuted on March 9, 1959, going on to become the company's best-selling toy in history. In 1991, Mattel moved its headquarters from Hawthorne to its current El Segundo site, in Los Angeles County.S. [112] Kreiz started reorganization of Mattel which included new board of directors and added that executives having entertainment backgrounds and a global franchise management group had been charged with finding new opportunities in existing markets.