Bahlsen was awarded a gold medal again at the Exposition Universelle in Paris for its “specialities”. On 1 July 2014 Bahlsen becomes 125 years old. In October 2014, the anniversary is celebrated officially. For the first time in the history of the company, all 2,500 employees from around the world are invited to Hannover. Besides the first punch card, Bahlsen introduced Europe's first assembly line, eight years before Henry Ford adopted it in the automotive industry. Werner M. Bahlsen (69) withdraws from the Management Board to join the Governence Board of the Bahlsen Group. The current members of the Management Board, Daniela Mündler, Michael Hähnel, Scott Brankin, as well as (starting in the 3rd quarter of the year) Jörg Hönemann, will jointly head future company operations. For the first time in recent Bahlsen history, no member of the Bahlsen family will be on the Management Board. The Governence Board is responsible for the long-term strategic alignment of the Bahlsen Group. Originally produced in the 1860s, when biscuits were becoming a sweetened commodity, the manufacturers had hoped to name these biscuits after Queen Victoria but her majesty declined to be associated with a commercial product. However, someone in the palace suggested they could be named after her favourite home – Osborne House on the Isle of Wight.

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The first Bahlsen sales companies in France and Italy were founded. Austria and other countries followed. Due to shortage of space, production in the headquarters in Hannover, the oldest factory of the company, is outsourced to plant in Barsinghausen. Hermann Bahlsen launched LEIBNIZ Cakes. As it was common practice to name food products after public figures, Hermann Bahlsen named his cakes after Hanover’s well known inhabitant: Gottfried Wilhelm Leibniz (1646-1716). English biscuit company Peek Freans gave us one of our most popular chocolate biscuits. It was created in 1910 and began its life under a different name: the “Creola.”Since 1889, Bahlsen only ever used the finest ingredients, something we have remained committed to throughout our long history. This is why Bahlsen supports sustainable cocoa farming with UTZ certified cocoa. The name biscuit comes from the Latin “biscoctum”, meaning “twice cooked.” Bread was cooked twice to extract all its moisture and then, once hard, it would stay fit for consumption for months on end. The biscuit was born.

Bourbons to Digestives: how biscuits got their names From Bourbons to Digestives: how biscuits got their names

Werner M. Bahlsen, Werner Bahlsen’s youngest son, joins the company. His brother Lorenz Bahlsen already joined in 1973.These traditional, thin and crisp French biscuits are long and slim – just like a cat’s tongue from which they get their name.

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In May 2018, the Bahlsen Group introduced its new corporate design as a visible expression of its corporate identity. At the heart of the new design is the "The Bahlsen Family" logo: The new logo features the traditional TET character that has been retrieved and a specially developed font. Hermann Bahlsen left the company and took over all shares of the former subsidiary “Austin Quality Foods“, Cary in North Carolina. Production in the United States begins with the acquisition of Austin Quality Foods in North Carolina. Bahlsen employs approximately 11,200 members of staff. The Second World War broke out two months after Bahlsen celebrated its 50th anniversary. Food products were rationed, and raw materials were short. Biscuits were only sold against bread stamps. Many employees were conscripted into the German army. The technical department had to discontinue its research and development work. The assortment of products was reduced to eleven products while emergency rations for the army and crisp bread was added. LEIBNIZ is the No. 1 brand in the biscuit segment and has been creating products for families of all kinds for over four generations.Unknown thieves steal the Golden Biscuit from the Pretzel Men sculpture on the façade of the company's headquarters in Hannover, attracting the attention of newspapers and television stations around the world. Werner M. Bahlsen will head the newly founded Governence Board. Further members of the Board, which will meet about five times annually, are: Bahlsen enters the cake business by taking over the Brokat Bakery in Oldenburg. By now Bahlsen employs 7,000 staff members in total. The curved Tuile biscuit, which means “tile” in French, is so named because it resembles the rounded tiles you would see on old French roofs. The products "NOCH EINE" ice cream waffers and "ABC" were launched, helping the company on its upward surge.

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Hermann Bahlsen died on 6 November 1919. He was succeeded by three of his four sons; 1919 Hans Bahlsen (1901–1959), 1922 Werner Bahlsen (1904–1985) and 1930 Klaus Bahlsen (1908–1991). Together with a young management team, the second Bahlsen generation started restructuring and modernising the company after the economic decline that had resulted from inflation and the Great Depression. Bahlsen increases its commitment abroad, opening up new sales markets in the Middle and Far East. Offices are opened in Dubai and a year later in Shanghai.Hermann Bahlsen changed the English word "cakes" into "Keks". Some years later, the new term was officially approved and incorporated in the German dictionary. The company moved into the new factory building in Lister Straße and the new headquarters in Podbielskistraße. Pictures, sculptures, and ornaments created a pleasant working environment. Several social institutions arose. A model of a large factory including homes in Hannover, the so-called “TET City”, is presented. The further course of the war prohibited the implementation of the plans made by Bernhard Hoetger. Bahlsen intro­duces its new brand strategy: Two umbrella brands – BAHLSEN and LEIBNIZ – now represent the company throughout the world.