Strisselspalt hops were used in the creation of the lager for the first time in 1885. This ingredient native to the Alsace region of France has been used in the creation of the beer ever since. [5] Kronenbourg 1664 (Brasseries Kronenbourg) – ABV". beer.underthelabel.com . Retrieved 8 December 2016. [ permanent dead link] In 2004, the "Composer" advertising campaign was launched. The advert plays on the idea that once you open a bottle of Kronenbourg 1664 you have to stop what you're doing and enjoy it. Malcolm Venville directed the ad at Therapy Films.

October 2010 saw Kronenbourg 1664 team up with two different British bands to create adverts for its "Slow the Pace" campaigns: the first was Motörhead who performed a slow acoustic version of their hit " Ace of Spades" in a busy pub. [10] The second was Madness who played a toned down version of their song " Baggy Trousers". The slowed down version later featured on the Madness box set compilation A Guided Tour of Madness with the song title "Le Grand Pantalon". The two adverts created by ad agency BBH London encouraged the viewer to 'Slow the pace' and savour the taste. [11] Cantona's beer advert banned for being "too French and misleading" ". The Independent. 12 February 2014. Archived from the original on 1 May 2022 . Retrieved 8 December 2016.Kronenbourg 1664 is a golden pale lager with an alcohol percentage of 5.5% ABV in continental Europe and 5.0% for the UK market. [1] It was first brewed in 1664 by Canon Brewery in the Alsace region of France by master brewer Geronimus Hatt. It uses the exact same recipe as was first used in 1664. [2] For the UK market only, Kronenbourg 1664 is owned and produced in the UK by Heineken after being bought from Scottish & Newcastle. However, the Carlsberg Group officially still owns and brews Kronenbourg in other markets. [3] The French lager contains Strisselspalt hops, unique to the Alsace, which are used in its brewing process and give the beer its bitter and fragrant citrus taste. The "Smaller Bubbles, Smoother Taste" Kronenbourg 1664 advert first aired in 2009 and was directed by Tony Kaye. The ad tells the story of a group of chefs trying to turn a large bubble into a number of smaller ones. They do this through the use of cooking equipment such as knives, mincers, graters and more. By the end, they have created the perfect sized bubbles to go in a glass of Kronenbourg 1664. [9] In March 2013, Kronenbourg 1664's "A Taste Suprême" advertising campaign began and the slogan has become synonymous with the brand today [ citation needed]. In the television advertisement, former professional footballer Eric Cantona played a starring role as brand ambassador. The ad plays on the idea that the hop farmers in France are treated like the celebrity footballers of the UK. The ad was created by advertising agency Ogilvy & Mather and featured the Queen song " We Are the Champions". saw the return of Cantona featuring in four videos for the digital campaign #lebigswim, the premise being that if 10,000 British people agreed that Kronenbourg 1664 is the best tasting beer in the world then Cantona would swim the English Channel. [14]

By 1952, the beer now known as Kronenbourg 1664 was launched by Brasseries Kronenbourg to celebrate founder Geronimus Hatt. It was sold in France and imported to Britain in time for the coronation of Queen Elizabeth II. After its launch in Britain, it was exported to 68 other countries. Lemmy slows the pace for Kronenbourg – Creative Review". Creative Review. 26 October 2010 . Retrieved 8 December 2016.The Carlsberg Group officially owns and brews Kronenbourg globally, except in the UK where it is owned and brewed by Heineken International. During 2004–2005, Kronenbourg 1664 won an award at the International Brewing Awards for the first time. It finished first in Class 2: 4.6–6.9% ABV category. Kronenbourg 1664 began its 'Femme fatale' advertising campaign in 2000. The television ad showed men being distracted by what is at first assumed to be a young woman, however, after a few fatal accidents the camera zooms out and you find out they were all actually staring at a glass of Kronenbourg 1664. The ad created by advertising agency Rainey Kelly received over 60 complaints, all rejected by the Advertising Standards Authority (UK) In 2014, complaints were made to the Advertising Standards Authority which subsequently decided to ban the 2013 ad from being aired. [12] Months later, this ruling was overturned after Heineken submitted a request for the ruling to be reconsidered. [13]

In 1649, Geronimus Hatt obtained his master brewer certificate. Fifteen years later in 1664, he then opened up his first brewery, Brasserie du Canon, in Strasbourg. Just under 200 years later, the brewery relocated to the village of Cronenbourg, to the west of Strasbourg, because of a consistent flooding problem in its original location. [4] Oliver, Garrett (9 September 2011). The Oxford Companion to Beer. Oxford University Press, USA. ISBN 9780195367133.

Questions & Answers