We’ve been in the business of self-expression since 1834 when our founder Eugene Rimmel and his father set up the House of Rimmel in London. London then became ourplayground. A perfect match. London makes its own rules. Self-expression. It’s what makes you, you. That’s why we love make-up. It lets us be who we want to be. Everyonehas a right to express themselves, we just choose different make-up to do it. The manufacturer constantly invites stars to take part in his advertising campaigns. A huge leap in the development of the company happened in 2001, when the British model Kate Moss became the face of the brand. She has been using cosmetics since a young age. And now, any modern woman can use the products with a great development history alongside her. In addition, the brand collaborated with such stars as Georgia May Jagger, Lily Cole and Rita Ora. Since 2013, the company has established a tradition of releasing at least one collection per year, represented by the famous star. Rimmel – the secret of your perfection

Eugène was only 14 when he founded his own company. However, by that time, he already managed to collect sufficient knowledge by helping his father in his perfume shop. He instinctively understood that he could make women even more attractive. To reach his goal, the innovator had to move to London. That’s where he released lots of cosmetic products that changed women’s perception of self-care forever. They include: Want a long-lasting foundation that looks after your skin and gives you flawless, even coverage? The discover the UK’s #1 foundation Lasting Finish 25hr Foundation* infusedwith Hyaluronic acid and SPF 20. This liquid foundation is sweat, heat and humidity resistant as well as transfer-proof. It’s a make-up bag essential! Scented vinegar — a masterpiece of a talented maestro that allows you to preserve a long-lasting trail of pleasant aroma. Ready to turn up the volume? Scandaleyes Reloaded Mascara is here to get your lash look on point. It’s s a game-changing formula that boosts lashes while leaving themclump-free, no matter how many times you reapply. Plus, the full-bristled brush catches every. single. eyelash. to take your lash volume next level. Perfect if you’re all about afalse lash effect finish.