I want you to come up with the most powerful offer you can put down in writing. It should be no more than a few lines. Make it outrageous.

The stronger your guarantee, the better. The role of the guarantee is to reverse the risk for the prospect and place it on you, the business, thus removing some of the friction before making the sale. Using the Magic Lantern technique, Suby guides potential customers towards the desired outcome while providing value and goodwill. This approach helps build trust and confidence in your brand, leading to increased sales and profitability. Phase 7: Process Of SalesIf you’re selling a service, the best way to close the sale is to have a free 30, 45, or 60 minute zero-pressure, very helpful sales conversation. Phase 7) Sales Conversion The idea of a compelling offer is to remove all friction for a prospect to buy from you. You want to reverse that risk and burden and make it an absolute no-brainer for your prospects to take you up on your offer. In Ultra-compelling fascination bullets: Short and punchy explanation of how the content is going to help your prospect and make sure they’re oozing with intrigue. BuzzSumo is a powerful online research tool that shows us the kind of content that gets shared the most. On Facebook in 2017, BuzzSumo shows us that breaking news articles and exclusives made up the largest and most popular category in terms of shares and engagement. It’s a common sales tactic these days – gurus offering a “free” book to lure in high-paying clients. So, while you can learn a lot from a lead magnet, it’s really just an introduction to establish Sabri’s authority in the field.

This means the copy here must be on point. The key with preheader text is not to tell the whole story and to have it burning with intrigue. If you sense the customer is “hot” and ready to close, state your price. Then do not say another word. Implementing each phase of successful digital marketing takes time, patience, and persistence. With practice, anyone can master the techniques described in Sell Like Crazy and maximize the power of digital marketing to drive sales. Why do businesses say they have a traffic problem? The truth is this: They don’t have a traffic problem! They have a conversion problem. There are three ways we can influence people: Talk about how good we are. Have others talk about how good we are. Demonstrate how good we are. In sales and marketing, #3 is the most effective. 3 Rules for HVCO (High Value Content Offer)So, there you have it – my take on “Sell Like Crazy”. It’s not a bad read, but don’t expect it to work miracles. If you’re interested in Sabri’s consulting services, then it might be worth a look. But if not, then you’re probably better off spending your time elsewhere. Know your cost per lead and cost per acquisition from this channel and establish a profitable conversion system. Suby argues that as an entrepreneur, you are primarily responsible for selling your products and services. He believes that selling is not the same as working, and you need to focus on marketing your offerings instead of perfecting your craft. Suby gives an example of a baker who needs to market his baked goods to attract customers. By removing what’s not needed, Suby goes straight to his point of view and asks what billionaires do. I won’t call Sabri Suby a scammer because he definitely knows his stuff when it comes to online marketing. He did, after all, found King Kong.

Don’t just talk about your products. Instead, focus on how they can help your prospect achieve their objectives. That’s the key to making a real connection. Now that you’ve identified your dream buyer, use your marketing to attract them – whether or not they are ready to buy now.Clear up doubt and eliminate any risk of working with you. Understand your unit economics to budget for digital marketing. The preferred channels are Google and Facebook. The book primarily focuses on a rudimentary marketing funnel that any introductory marketer should know. The author also boasts about his success and studies of billionaires, which can be tiresome to read. The actual content of the book is underwhelming and doesn’t offer advanced marketing techniques that businesses could use. 4. Assumption of one-size-fits-all sales letter There’s such rich data and laser-targeted criteria for reaching your hardest to reach, best prospects and dream buyers, and you can access them in a matter of seconds. The author, Sabri Suby, has a relaxed and easy-to-follow writing style that makes learning enjoyable. He not only talks about what needs to be done to succeed in marketing, but he also shows templates that are all based on his own experiences and extraordinary results. 2. Simple processes with clear examples

Sabri Suby, the author of “Sell Like Crazy,” emphasizes the importance of developing an entrepreneurial mentality for success. The Magic Lantern Technique is like guiding your prospects down a metaphorical path to their desired end state. Along the way, you provide a ton of value and all the goodwill that comes with it. After you learn about the prospect and “diagnose” the problem, move to your value proposition. Formulate a plan and show them all the ways you can solve their problem.

PHASE 5: Traffic

When it comes to traffic, there are only two names worth mentioning. They are Google and Facebook. And they account for more than 90% of traffic online. Taking this person from where they are right now, we’ve moved them one step closer to where they want to go, and throughout this process we’ve increased trust and reduced scepticism. So, if you want to create an irresistible offer, start by understanding what your customers want and how your product can meet their needs. Use Suby’s worksheet to identify the benefits of your product and highlight what sets it apart from the competition. With a little research and creativity, you can create an offer that your customers can’t refuse. Phase 5: Boost Traffic Instead of cold-calling or begging your friends and colleagues for referrals, you’ll have people reaching out to you and booking in on your calendar… all robotically and automated! The writing style is high-octane, which can be a bit too aggressive for some readers. At times, it might even feel like a verbal assault. While this approach may work for some, it might not be suitable for all.