Fran Hales, head of content and marketing at Rubies UK, said: “We are delighted to have both Laura Ellen Anderson on board for our ambitious plans to promote Amelia Fang on World Book Day. We are so happy to be able to not only provide the costumes for so many aspiring readers (and vampires) but also to be able to bring the magic of Laura’s illustrations to life.” The costume includes white shirt, white waistcoat, red band, white gloves, and vampire cape with collar.

The dual strategy marketing campaign will combine content on both Rubies UK and author Laura Ellen Anderson’s social channels, so the costumes can be seen by a wider audience. The Amelia Fang costume is the newest licence in Rubies’ portfolio and is projected to be one of the most successful ones of the year. Amelia Fang is a fantastic licence for us to acquire as it is a beloved book series, with a strong and growing group of fans consisting of both children and parents.” The book is based on the popular TV episode of the same name, written by Novel Entertainment’s co-founder and creative director, Lucinda Whiteley, and follows Henry on the trip of a lifetime, even though it isn’t quite what he was expecting. Like when I made an apron for Ellie Simmons to celebrate the launch of her book Ellie’s Magical Bakery, and when I made myself an outfit for Gemma Cairney’s launch party for Open the book. And it only bloody happened again!Rubies’ new costumes will feature Amelia Fang and her signature spooky outfits in a variety of sizes. The company will design, market, manufacture and distribute the range in the UK from next year, and says the highly versatile character works equally as well for World Book Day as she does for Halloween.

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The launch party was just fabulous. Held at T he Crypt of St Pancras Parish Church, London which was originally designed and used for coffin burials from 1822, when the Church was opened, to 1854, when the crypts of all London churches were closed to burials. It was the perfect choice of venue. And everyone looked amazing… Prince Tangine especially! Keep collections to yourself or inspire other shoppers! Keep in mind that anyone can view public collections—they may also appear in recommendations and other places.