It’s made to lengthen, volumize, separate and define the shorter, finer lashes that women often experience after 50. It’s designed to go on smoothly and easily. It comes with a medium-sized silicone brush that’s slightly tapered so you can easily reach all your lashes.

It’s made with safe, healthy ingredients that help your lashes retain their moisture, encourage lash growth, hydrate your lashes and prevent lash breakage—among other benefits. The herb oils contain bioactive nutrients which heal and repair damage, as you go about your day with stunning lashes. When our Beauty Lab pros test mascara, we start by rounding up hundreds of the most popular mascara formulas on the market and then whittle down the field. We test each product for performance, wearability, ease of application and consumer satisfaction. For waterproof mascara, the Lab monitors results as testers doused their mascara-coated lashes in warm water to see how well each product resisted smearing and running. We've tested hundreds of mascaras over the past decade, but in our most recent test, experts tested 10 mascaras individually and evaluated them across 40 surveys, resulting in over 100 data points and comments.PrimeLash Mascara is the world’s only healing mascara for mature eyelashes. Let us tell you what that means.

It’s NOT waterproof because waterproof mascaras contain harsh ingredients that can lead to dry, brittle lashes in your 50s and beyond. The double and triple coats are hard to wash off. Especially if the mascara in question is water-proof. Love the wand but interested in trying out another formula? You can always save the wand and use it with other mascaras. Just make sure to clean it first with eye make-up remover.

How to choose the best mascara?

Though it’s tempting – not to mention incredibly satisfying – to pump your mascara, don’t. This causes it to dry out fast, as it allows air into the formula. Many women prefer doing eye makeup before going out which has been popular for years. Even those who don’t like wearing makeup tend to wear mascara as it is evident that eye makeup enhances not only your eyes but also your overall face, making you look more beautiful. PrimeLash mascara aims to give you natural-looking eyelashes due to its excellent lengthening effects. Extend your mascara’s lifespan by adding a few pipettes of a trusted eye drop to the formula whenever it begins to get dry or clumpy. The formula itself is developed to feed your lashes essential vitamins and hydration (in two clean coats) to offer up to 20x lash elongation, immediately. It’s easy to apply and easy to remove, so you can add it to any “less is more” makeup routine—and still complete your makeup in 10 minutes or less.

From top to bottom, PrimeLash is designed to flatter your eyes, skin and complexion in your 50s and beyond. We invite you to try it and see for yourself. The applicator deposits an optimum volume of pigment. Enough to smoothly coat each lash. No excess to create clumps. It’s a buildable formula that allows you to easily add multiple coats for a more subtle or dramatic look, as you like.As a water-based formula, PrimeLash has a neutral pH. This makes this mascara a healthier option to use when you have delicate skin around your eyes—as many women do after 50. PrimeLash stands out from every other mascara you’re likely to find because it’s specifically made for women in their 50s, 60s and beyond. In short, PrimeLash Mascara is good for women of all races and ethnicities - whether they are 50, 60, 70, or beyond.