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Richmond is one example of a major meat brand joining the ranks, with several vegan products now in its range. Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level In particular, Yum! Brands’ partnership with Beyond Meat has seen its portfolio of restaurant chains experiment with various meat-free dishes. KFC, Pizza Hut, and most recently, Taco Bell have all added plant-based menu items. Moderately active - Do light to moderate intensity exercise 3-4 times a week. E.g. going to the gym / swimming / cycling / horse riding / dance classes / playing golf. Daily dog walking (brisk pace, twice a day). Moderate - On your feet for much of the day, either standing or occasional slow paced walking. Typical jobs: shop assistant, teacher, chef/cook, bar worker, engineer.Rustlers is not alone in embracing vegan food. A number of major meat and dairy brands have recently launched new animal-free products. McDonald’s also joined the plant-based fast food revolution, launching its McPlant burger throughout the world. Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores. However, where Burger King really takes the lead is with the creation of multiple fully plant-based restaurants. They have been found around the world, including Spain, Germany, and Austria, and shine a light on the chain’s pledge to make at least half of its permanent menu plant-based by 2030. Burger King also aims to make meat-free eating more accessible. But perhaps the most vegan-inclusive fast food chain is Burger King. It has, like Rustlers, faced previous calls to do better when it comes to vegan offerings.

The launch comes after parent company Kepak noted increasing demand from flexitarian consumers alongside disappointment at a previous meat-free launch. Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day. Typical jobs: office worker, sales rep, bus/taxi/lorry driver. Popular cheese brands, in particular, have been jumping on the plant-based trend. Cathedral City, Boursin, and Babybel have all launched dairy-free versions of their signature products this year.