reclame - milka (2012)". YouTube. 2012-10-18. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. a b c d Econimist Intelligence (1998). "Marketing in Europe". Marketing in Europe. Group 3, Chemists' Goods, Household Goods, Domestic Appliances. London: The Unit: 103. ISSN 0025-3723.

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Moreover, this is the second campaign for Milka within the last 12 months, as in November 2021 the ‘Say it With Milka’ campaign saw 120 gestures of kindness printed on gift boxes of Milka pralines. Hollis, Nigel (2008). The Global Brand: How to Create and Develop Lasting Brand Value in the World (1sted.). New York: Palgrave Macmillan. ISBN 9780230606227. Color Your Break’ was also made possible by HP’s SmartStream Designer software, with HP’s personalisation design-to-print tool enabling Mondelez to print its numerous design variations and bring its envisioned end product to life. Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13.

a b c d e f "2017 Fact Sheet" (PDF). Milka. Archived from the original (PDF) on September 17, 2018. a b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times . Retrieved 2015-09-23. On November 17, 1825, Swiss chocolatier Philippe Suchard (1797–1884) established a pâtisserie in Neuchâtel where he sold a hand-made dessert, chocolat fin de sa fabrique. [10] The following year, Suchard founded Chocolat Suchard and moved production to nearby Serrières, where he produced 25–30kg of chocolate daily in a rented former water mill. During the 1890s, milk was added to Suchard's chocolate, [11] closely following the launch of the Gala Peter brand, founded by Daniel Peter, another Swiss chocolatier. Milka - Van Columbus tot Suchard". Milka.nl. Archived from the original on 2015-05-20 . Retrieved 2015-04-13. Global confectionery company Mondelez has partnered with HP Indigo and the HP Brands Innovation platform to launch a new campaign for its Milka chocolate brand, giving consumers the chance to disconnect and take a break from their daily routines.

Milka Leo White Chocolate 33.3g - Candy Room

Výroba obľúbenej trojuholníkovej čokolády sa sťahuje na Slovensko". Startitup.sk (in Slovak). 2022-06-23 . Retrieved 2022-06-24. MC. The Manufacturing Confectioner". 86. Manufacturing Confectioner Pub. Co. 2006. {{ cite journal}}: Cite journal requires |journal= ( help) Also speaking about the campaign, Penny Thomas, Design Operations Manager, EU, Mondelez, said, “Following the success of the ‘Say it with Milka’ campaign, it was only natural to continue our partnership with the HP Brands Innovation platform and take the next step in our digital print journey. The opportunities that the Milka ‘Color Your Break’ campaign presents for consumer engagement are huge, and I can’t wait to watch the campaign grow over time, as more and more consumers co-create their own designs.” Penny Thomas, design operations manager, EU at Mondelez, said, ‘Following the success of the ‘Say it with Milka’ campaign, it was only natural to continue our partnership with the HP Brands Innovation platform and take the next step in our digital print journey. The opportunities that the Milka ‘Color Your Break’ campaign presents for consumer engagement are huge, and I can’t wait to watch the campaign grow over time, as more and more consumers co-create their own designs.’ Whiteworth, Joe (2 December 2016). "Czech consumer 'harmed' after eating Mondelēz Milka chocolate". Food Quality News . Retrieved 6 September 2017.L'historique de Milka: comment est né le nom Milka". Milka.fr (in French). Archived from the original on August 19, 2014 . Retrieved 16 November 2014. Milka Werbung It's cool man". YouTube. 2011-05-08. Archived from the original on 2021-12-12 . Retrieved 2015-04-13. The brand's name is a portmanteau of the product's two main ingredients: " Milch" (milk) and " Kakao" (cocoa). [9] History [ edit ] Early ad for Milka

Creating consumer engagement with personalised, co-created

Milka- Categorydetail". Milka.fr. Archived from the original on March 11, 2015 . Retrieved 2015-04-13.Werner, Florian (February 21, 2012). Cow: a bovine biography (1st U.S.ed.). Vancouver: Greystone Books. pp.63–64. ISBN 978-1553655817 . Retrieved 10 February 2019. Kraft Foods Chocolate Treats Make Easter Especially Delicious". Mondelez International, Inc . Retrieved 2015-04-13. MC. The Manufacturing Confectioner". Manufacturing Confectioner. Chicago: Manufacturing Confectioner Pub. Co. 77: 66. 1997. ISSN 0163-4364. a b "The history of Kraft and its many, many brands". Telegraph. 2010-12-02 . Retrieved 2015-09-23. The campaign was also made possible by HP’s SmartStream Designer software. HP’s personalisation design-to-print tool has enabled Mondelez to print its numerous design variations and bring its envisioned end product to life.

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COMPANY NEWS - 14.9% of Rowntree To Jacobs-Suchard". The New York Times. Reuters. 1988-04-14 . Retrieved 2015-09-23. Bailey, Elizabeth (1981-02-04). "CHEAP CHOCOLATE WORRIES THE SWISS". The New York Times . Retrieved 2015-09-23. For Mondelez, the ‘Color Your Break’ campaign is the continuation of a long-standing relationship with digital and HP in particular. Of note is the Oreo campaign in the US from a few years ago.

MC. The Manufacturing Confectioner. Vol.Band 78 (Ausgaben 7-12ed.). Manufacturing Confectioner. 1998. Milka has put focus on “tenderness” being their main advertising theme since the 1960s. [9] In 1972, the Milka cow named Lila [9] ("Lila" being German for lilac, purple, violet.) became the face of their advertising campaigns and has remained so to the current day. Milka has sponsored many alpine skiing stars since 1995, including five World and Olympic champions. [9]In 2015, Milka used a lilac-colored boat with Lila the mascot on it to tour the rivers of Germany and Austria during the summer. This boat was dubbed the “Muhboot” (pronounced Moo-boat), [9] a pun on "U-Boot" (German for submarine).