This can rejuvenate visibly dry skin and help reduce the appearance of fine, dry lines. Vaseline jelly creates a protective barrier that shields the skin against environmental factors such as windburn, and has been used for over 100 years to protect minor cuts, scrapes, and burns. The programme aims to triple its reach from 1 million to 3 million people per year by 2030. Vaseline’s purpose is able to successfully drive growth because it is articulated in a way that is locally relevant while remaining consistent around the world. Some PBS medications are restricted and require prior approval from Medicare before a doctor is able to prescribe them on the PBS. This prior approval to prescribe grants the doctor the Authority to prescribe the desired medicine and have it funded under the PBS.

Vaseline has been a vital addition to bathroom cabinets, make-up bags and first-aid kits for 150 years – but age certainly isn’t slowing it down. In fact Vaseline is one of the fastest-growing brands in Unilever. Vaseline Original Petroleum Jelly is the original skin protectant that's been used to protect and help heal dry skin since 1870. The original petroleum jelly from Vaseline is triple-purified, hypoallergenic and dermatologically tested, and is ideal for a multitude of uses, including as a moisturiser for sensitive skin or as a lip balm. Petroleum Jelly is hypoallergenic, dermatologically tested and non-comedogenic, so it will not clog your pores Vaseline is also working with healthcare tech startup HUED to connect patients with medical professionals who understand their cultural, physical and mental health needs. Through this partnership, Vaseline co-created a search tool to help people identify dermatologists of colour and those experienced in treating melanin-rich skin. Vaseline and HUED also worked with VisualDx’s clinical decision support system to create See My Skin, (Opens in a pop-up window Beloved for its ability to gently soothe, smooth and heal skin, this enduring brand has come a long way since Brooklyn-based chemist Robert Chesebrough patented the process of making purified petroleum jelly. In his patent application, he mentioned that his product could be used to treat chapped hands and as a hair pomade. But Vaseline really took off when women began applying the affordable product to lashes, lips and skin – and evangelising about the results to their friends.

A breakthrough innovation from our experts that’s been introduced to Vaseline is our Pro Derma technology. It allows skin-nourishing ingredients to penetrate deep into the epidermis to rebuild and restore ceramides – the ‘glue’ which regulates the skin’s natural barrier. Pro Derma is clinically proven to double the skin barrier’s strength from its first use. Authority to prescribe an Authority medicine is granted for specific indications and/or for certain patient circumstances. Authority may be obtained by telephone to Medicare Australia (known as "phone approval") or in writing from an authorised delegate of the Minister for Health. Fast-forward a century and a half and, once again, Vaseline is seeing a sustained surge in sales thanks in part to a new demographic of skincare enthusiasts extolling its virtues – this time on social media. A viral trend known as ‘slugging’, where beauty fans sleep with their face covered in Vaseline Jelly and wake to a radiant complexion, has inspired devotion among legions of Generation Z followers. In August 2022, the hashtag #Slugging had more than 415 million views on TikTok alone, with countless users celebrating the benefits of Vaseline’s glow-giving powers. Our skin is the barrier between our bodies and the outside world, and the health of our skin is essential to our overall wellbeing. At Vaseline, we believe that healthy skin starts with deep-restoring moisture, which is why our jelly's formula calms and soothes the skin. Its triple-purification seal guarantees each jar of Vaseline Jelly has been purified not once, but three times to remove impurities. But beauty trends aren’t the only reason for Vaseline’s lasting popularity. Its longstanding purpose, premium product innovations, digital evolution and well-timed entry to new markets all add up to a winning formula – along with many years of affection. Here are five factors behind Vaseline’s 15 decades of success…

This SPF lip balm is dermatologist recommended and suitable for use by those with sensitive skin and for baby care. Vaseline is a fragrance-free, hypoallergenic moisturiser that is non-irritating and non-comedogenic (it won’t clog your pores). Vaseline exists to give every body healthy skin to live without limits. Since 2015, the brand has partnered with the humanitarian organisation Direct Relief on the Vaseline Healing Project. Through this, Vaseline provides dermatological care, medical supplies, products, health care worker training, and patient education to help heal the skin of millions affected by emergencies and poverty around the world. Prescriptions must be written on an Authority Prescription Form, and the approval number must be noted on the prescription. Pharmacists cannot dispense the item as a pharmaceutical benefit unless it has been approved by Medicare Australia (indicated by the presence of the approval number). This lipcare product instantly softens and soothes dry lips and leaves a sheer pink tint and rosy glowVaseline Jelly is the original wonder jelly that has been helping to heal dry skin since 1970, and now you can get all its benefits in a product exclusively designed for lips. The top, protective layer of skin on your lips is thinner than on the rest of your body, so it needs a moisturising lip balm that doesn’t just sit on the surface. In the US, for example, Vaseline made equity a vital element of its brand purpose. In 2020, the brand launched its ‘Equitable Skin Care for All’ initiative, partnering with Medscape to better equip dermatologists and medical practitioners to accurately treat, diagnose and care for melanin-rich skin. Some drugs may have Authority Required (Streamlined) status which does not require an explicit approval from Medicare, instead the doctor can use the Authority code found in the published Schedule for a given drug/indication. The brand’s Pro Derma line is one such example, featuring cutting-edge technology developed in Unilever labs. Across the business, we have a team of Research & Development specialists, including over 200 PhDs, working on skincare science to ensure our brands deliver superior benefits. Vaseline is enjoying strong growth across its portfolio – from the iconic original Healing Jelly and ever-popular Intensive Care lotions to newer innovations.

The original wonder jelly can be used on dry skin, stressed skin, and sensitive skin to protect it from windburn or chapping