Felicity Wishes is a British children's book series created, written, illustrated and privately owned by the Character Brand Creator Emma Thomson. Books include over 140 story books, activity books, picture books and annuals. [1] The popularity of the books led to the launch of a Felicity Wishes magazine [2] and hundreds of other products. [3] The series is about a fairy called Felicity Wishes and her friends Holly, Polly and Daisy and later on Winnie. Felicity lives in a fictional town called Little Blossoming. Little Blossoming, Bloomfield is in Fairy World. Fairy World is much the same as the human world with several key exceptions: there is no age, birth or death (fairies live forever), no men, no meat-eating, no money, no evil and no crime. Most of the books are set pre-graduation where Felicity goes to the School of Nine Wishes to learn and she eats cake and drinks tea with her friends at Sparkles Cafe. She has also travelled all over Fairy World. In these books Felicity Wishes and her friends both have a single pair of wings, because they still go to school; fairies who have graduated get double wings. Felicity has a constant companion, a little blue bird called Bertie Dishes, the only male character in the whole book series. Winnie was released in 2008. She wants to become an Adventure Fairy. Winnie is multiracial, and is very adventurous, brave and curious about the world. She has been all over the Fairy World.

The first issue of the magazine was released in 2007; it was the first of 56 issues, released fortnightly. In each magazine Felicity considered a different career: in the first issue, that of a cake-maker. An exclusive Felicity doll with wool hair was included with the first issue and costumes for the doll were given in other issues. Issue 2 had a satin pink bag with the Felicity Wishes logo and the third issue had a box for storing magazines or books. Subsequent editions featured careers that included: 'Journalist', 'Flight Attendant', 'Architect', 'Doctor', 'Decorator', 'Inventor' and 'Chef' Foreign editions Felicity Wishes is a British children's book series created, written, illustrated and privately owned by the Character Brand Creator Emma Thomson (not to be confused with the British actress of a similar name) . Books include over 140 story books, activity books, picture books and annuals. The popularity of the books led to the launch of a Felicity Wishes magazine and hundreds of other products. Contents Daisy is another one of Felicity's friends. Daisy has a floral interest and does not like going out on sunny days much because she wants to water her flowers. Daisy loves garden centres so she can see flowers. Daisy daydreams quite a lot, even at school. In one of the magazines, it said that Daisy's favourite colour is green. When Daisy graduates with double wings, she would like to be a Blossom Fairy. Daisy is helpful and kind and seems to be quite shy. Some of Felicity's 22 foreign names are Rose Felicity (French), Valeria Varita (Spanish), Dolca Picarol (Catalan), A fada Carolina (Portuguese), Isa Belletje (Dutch), Sofie Fehar (Danish), Felicity Bell (Italian), Tunderi Lonka (Hungarian), Ευτυχία Επιθυμία (Greek) and Felicity Wunschfee (German). The first issue of the magazine was released in 2007; it was the first of 56 issues, released fortnightly. [4] In each magazine Felicity considered a different career: in the first issue, that of a cake-maker. An exclusive Felicity doll with wool hair was included with the first issue and costumes for the doll were given in other issues. Issue 2 had a satin pink bag with the Felicity Wishes logo and the third issue had a box for storing magazines or books. Subsequent editions featured careers that included: 'Journalist', 'Flight Attendant', 'Architect', 'Doctor', 'Decorator', 'Inventor' and 'Chef'The blog The Alpha Parent iterated similar concerns in a 2012 post analyzing the magazine's series of "dream jobs": "The magazine is an example of how girls are socialised to be *prepared* to accept their place in the sexual division of labour. That is, to aspire to jobs which are less-skilled, lower-paid, and often part-time." [6] Emma Thomson helped admonish the misrepresentation this feature expressed by posting a response that drew attention to the article's many omissions: those Felicity Wishes magazines that featured skilled, higher paid and full-time employment. Felicity Wishes has been translated into over 22 different languages including Portuguese and published by Dinalivro, a Portuguese Publishing House. In Portugal, Felicity has been named «Fada Carolina» («Fada» meaning «fairy» in Portuguese). Little Blossoming became «Cidade das Flores» and the school is called «Escola dos Nove Desejos». More than 20 titles are available in Portugal, most of them reaching their 2nd and 3rd editions. Some of Felicity's 22 foreign names are: Rose Felicity (French), Valeria Varita (Spanish), Dolca Picarol (Catalan), A fada Carolina (Portuguese), Isa Belletje (Dutch), Sofie Fehar (Danish), Felicity Bell (Italian), Tunderi Lonka (Hungarian) and Felicity Wunschfee (German). Feminist critiques known also as: Rose Felicity, Valeria Varita, Dolca Picarol, A Fada Carolina, Isa Belletje, Sofie Fehar, Felicity Bell, Tunderi Lonka, Lili de Wendsfeetjie, Felicity Wunschfee amongst others. Polly is Felicity's friend. She is very intelligent and is good at almost something, but she is never self-satisfied. Polly is the smartest of Felicity's friends; she pays more attention to teachers and gets all of her work answers correct. Polly loves teeth, so she wants to be a Tooth Fairy when she is older. Polly is very modest, helpful and kind and has frizzy hair.

Felicity Wishes has been translated into over 22 different languages including Portuguese and published by Dinalivro, a Portuguese Publishing House. In Portugal, Felicity has been named «Fada Carolina» («Fada» meaning «fairy» in Portuguese). Little Blossoming became «Cidade das Flores» and the school is called «Escola dos Nove Desejos». More than 20 titles are available in Portugal, most of them reaching their 2nd and 3rd editions. Felicity Wishes was a UK licensing phenomenon. The fairy best friend to girls all over the world featured on merchandise in every multiple high street retailer in the UK. The range included toiletries, clothing, shoes, apparel, plush, confectionery, stationery, greetings cards, her own partwork magazine series & books.

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Launched in 1999 Felicity Wishes has been published in 22 different countries, in 98 picture books, pop-up books, first read fiction books and activity books about her, her friends and her fairy world. Sales of the books are now in excess of 6 million copies. Polly is Felicity's friend. She is very intelligent and is good at almost anything, but she is never self-satisfied. Polly is the smartest of Felicity's friends; she pays more attention to teachers and gets all of her work answers correct. Polly loves teeth, so she wants to be a Tooth Fairy when she is older. Polly is very modest, helpful and kind and has frizzy hair. Daisy is another one of Felicity's friends. Daisy has a floral interest, and does not like going out on sunny days much because she wants to water her flowers. Daisy loves garden centres so she can see flowers. Daisy daydreams quite a lot, even at school. In one of the magazines, it said that Daisy's favourite colour is green. When Daisy graduates with double wings, she would like to be a Blossom Fairy. Daisy is helpful and kind and seems to be quite shy.