For reasons of hygiene and safety, personal grooming products, cosmetics or items of intimate clothing cannot be returned. Sales start falling, as the brand’s former flashy and fun personality no longer appeals to consumers. Unwanted Food or Drink Products - Once supply conditions are broken, there are a number of factors outside of our control that can affect the quality of a product. Therefore perishable goods such as food and drink cannot be returned. Founders Skaist-Levy and Nash-Taylor leave the company, unable to stem the losses as the brand seems to lose touch with the growing contemporary fashion market. Worn by Madonna, Paris Hilton, Jennifer Lopez, Cameron Diaz and Britney Spears, Juice Couture had the look every girl wanted to imitate. The brand went on to expand into a very successful fragrance line with Elizabeth Arden.