We’ve been conditioned to believe that pale pink wines will be drier than those with more robust hues, but that is simply not the case. In fact, the consortium has instructed that the new prosecco DOC rosé colour should be an “intense shining pink with a persistent foam”. But not all Glera are alike. The same grape from a variety of nearby vineyards boasts unique flavor profiles simply because of the biodiversity specific to each estate. Many producers of Prosecco blend Glera from all around the region, standardizing the taste and profile because it’s simply an easier approach to production. La Gioiosa, however, takes infinite care in their meticulous production, ensuring that each estate produces Prosecco made entirely with the Glera from that specific vineyard. This yields unique flavor profiles representative of the natural land on which the grapes were grown and harvested. Extra dry — also known as extra sec or extra seco. This contains more sugar than brut styles and will taste medium dry or off-dry. Don’t be put off, a little sugar can lead to a beautifully balanced glass of fizz, with plenty of appeal.

Prosecco brands in 2023 taste tested | Evening Standard Best Prosecco brands in 2023 taste tested | Evening Standard

This is all to show why Prosecco La Gioiosa intentionally engages in practices that honor and reflect the biodiversity of each estate: respect for nature and single-sourced vineyards ensure consistently high-quality, healthy, and uniquely flavored grapes that express the land like no other. Eleven years after Polegato introduced the visionary idea, the DOC consortium approved Prosecco rosé, which contains 85 percent Glera in 2020. The new category is expected to expand wine sales by 10-15 percent. Sitting at the helm is one of the top-five most well-known producers of Prosecco in the world: La Gioiosa (“The Joyous”). The Moretti Polegato family, who has owned and operated the estate since 1974, has been recognized as one of post-war Italy’s esteemed “business leaders” by the Italian Chamber of Commerce for their role in popularizing Prosecco throughout the world. But with a modern eye set on innovation, La Gioiosa is also developing ways to care for and preserve the biodiversity it relies on.Predominantly made from the glera grape, native to north-east Italy, this pink prosecco gets its rosy hue from adding 10-15 per cent pinot nero (aka, pinot noir). The end result is a pretty pink wine with fine, persistent bubbles. Just like the prosecco you already know and love, you can expect apples and blossom on the nose, but also red berries. Fresh, elegant and super-versatile, we expect this new style to be a hit. The Prosecco region is dappled with wine estates like La Gioiosa, interspersed among a range of habitats that include humid lowland forests, sunny dry meadows, and a bevy of streams and ponds. It is this stable ecosystem and ideal climate conditions that produce the native thin-skinned green Glera and gives it a marked acidity, low-sugar content, and delicate notes that are ideal for producing Prosecco. La Gioiosa is also the leader in producing environmentally friendly Prosecco, using alternative energy sources like solar power and hydroelectric power generated by the Piave River. Currently, the estate is converting its vineyards to earn the Biodiversity Friend Certification from the World Biodiversity Association. This requires enacting protocols to help encourage insect and animal life in the vineyards, thus bolstering the vitality of the soils and vines. A Unique Take on Prosecco In addition to Prosecco La Gioiosa’s commitment to limiting its carbon footprint, it simply produces some of the most diverse, exciting, forward-thinking sparkling wines with unique flavor profiles representative of the terroir.

La Gioiosa Prosecco Rose DOC - Ethica Wines | Italian Roots La Gioiosa Prosecco Rose DOC - Ethica Wines | Italian Roots

La Gioiosa Valdobbiadene Prosecco Superiore DOCG hails from one of the finest Prosecco-producing municipalities. It possesses an intensely fruity aroma with hints of ripe golden apple. Fresh, slightly sweet with an agreeable finish, this wine is ideally served alongside fish marinated with aromatic herbs and other herb-based first courses. Brut nature — also known as brut zero, ultra brut, or dosage zéro. Anything labelled as such will be bone dry, with just 0-3 grams of residual sugar per litre. GHI TIP: Prosecco is best served chilled (between 6-8C), and is best consumed immediately to enjoy the vibrant bubbles.The strict regulations set out by the "Consorzio di Tutela" demand the wine must come from one single harvest to produce a vintage wine, 60 days of slow fermentation to increase complexity, and Pinot Noir is the only red grape variety allowed to give the delicate pink colour and red fruits aroma. Is prosecco different to champagne? In short, yes. Prosecco must contain a minimum of 85 per cent glera grapes, while Champagne uses different grapes and can only be labelled as such if it comes from the Champagne region in France. Prosecco is inherently Italian and an expression of terroir, especially when choosing not to blend estates but honor the biodiversity of each. It is the care in production and appreciation for the land that lends itself to Proseccos growing in popularity. It’s accessible, fresh, and affordable — a drink for any and every occasion — and in the case of La Gioiosa, a pure expression of the land. When you choose La Gioiosa, you’re choosing authentic Italian flavor without compromise. The estates commit to viticultural practices that have a low environmental impact that safeguards the unique biodiversity of the region—the wildlife, the terrain, and yes, the vines. Additionally, it’s the only way to permit the land exclusive to each estate to express itself in the most natural way. A Brief and Bubbly History of Prosecco

La Gioiosa Prosecco Rosé - Ethica Wines | Italian QRcode - La Gioiosa Prosecco Rosé - Ethica Wines | Italian

Interested in experiencing other authentic and leading Proseccos from an estate that practices what they preach when it comes to transparency, provenance, and environmentally-minded production and distribution? Here are just a few of the estate’s top-notch options: Like regular prosecco, this sociable fizz is made for pairing with canapés before the main event. It’s extremely versatile though, working well with hard cheeses like parmesan, cured meat and sushi. La Gioiosa Prosecco Rosé Millesimato DOC is produced in alluvial soils rich in marl (sediment consisting of clay and lime) from the Veneto Valdobbiadene region. The addition of Pinot Noir yields a delicate shell pink color and an aroma of balanced fresh rose and pomegranate notes, pairing well with finger foods and first-course Mediterranean dishes. Notably, La Gioiosa owner Giancarlo Moretti Polegato was the first to propose a Prosecco rosé to the Prosecco DOC consortium, recognizing a gap in the market. La Gioiosa had been growing Pinot Noir for more than four decades. Because the Glera and Pinot Noir are co-fermented, as opposed to being blended after fermentation, Polegato was confident in the wine’s remarkable freshness, depth, and nuance, which pairs nicely with complex dishes and meat entrees. La Gioiosa Low Cal Prosecco DOC is fruity and flowery, fresh and flavorsome on the palate, but with lower calories than a standard glass. Made of 100 percent Glera from the Veneto and Friuli Venezia Giulia region , it’s an excellent apéritif and an ideal pairing with steamed shellfish.