It is worth noting that some ingredients present the possibility of cross-contamination, and those with gluten intolerance or an allergy should be cautious.

Altogether, it’s a rather unbalanced flavor palette that leaves me reaching for the Hershey’s Syrup to apply a manual drizzle. To use a proper processed cookie analogy: imagine a Girl Scout Trefoil that hasn’t quite transitioned into a Thanks-A-Lot.Post didn’t even need to compete against General Mill’s Cookie Crisp cereal in the beginning. Post simply created a commercial informing the country that the dream of having Chips Ahoy for breakfast was now a reality. Chips Ahoy cereal can be considered a vegan food. The cereal does not contain any milk-based ingredients. However, depending on how strict a vegan you are, there may be other ingredients in Chips Ahoy cereal that may concern you, such as refined white sugars that can become cross-contaminated by animal bone char. No, the real pronounced flavor here is Chips Ahoy Cereal’s oat base. Unlike the “corn masquerading as cookie dough” flavor of General Mills’ Cookie Crisp, Chips Ahoy Cereal is more like cookie brittle or shortbread: aerated, toasty, and heavily floured, with a light glaze of sugar and browned butter. Secondly, Chips Ahoy contains several additives and preservatives, such as BHT, coloring, and artificial flavoring, which are not considered healthy.

I haven’t had Cookie Crisp cereal before, so I don’t exactly know how it compares to that one. Nutrition Facts Final Thoughts I’m imagining the food scientist behind these mini chips proudly holding a pie chart that’s 50% milk, 49% chocolate, and 1% “the space between the words milk and chocolate.”

Making space for new favorites

Disclosure: I was provided a free sample by Walmart. The fact that I got it for free did not influence my review. We were able to find this at Wal-Mart in Canada. Looking through online chatter, it seems like it’s only been spotted at Wal-Mart. I’m sure in the near future, it will slowly roll out to other major grocery stores as well. How much is it? No, Chips Ahoy cereal is not high in protein. Based on the nutritional information, there is nearly no protein contained in the cereal. Thus, Chips Ahoy cereal should not be considered a way to contribute to your daily protein allowance at all.