Despite its harsh conditions, the “resilient Edelweiss flower thrives [and] protects and repairs itself, thanks to its natural antioxidants, including Leontopodic acid, which is only produced when the flower is in distress”. Cut the self-criticism when putting your Edelweiss products on and turn it into a mini self-love routine. Give yourself a loving face massage, fully enjoying the textures and scents of your wonderful skincare products. He said: “We are taking a huge commercial risk in changing the name of our most popular range, but it is worth it to stay true to our purpose. Made with 99% ingredients of natural origin, it only takes a few drops of our new Edelweiss Daily Serum Concentrate to leave skin looking smoother, fresher, stronger* and plumped with 24hr moisture – just ask the 106 women who tried (and loved!) our new serum in an independent user trial**. Create a power duo routine by pairing with our Concentrate. Use a sheet mask twice a week on cleansed skin, when you need a boost of hydration. Leave on for 15 mins. Follow with the Edelweiss Daily Serum Concentrate for an additional boost of freshness.

Edelweiss is a rare mountain flower that grows in Alpine environments. It’s only found at very high altitudes, between 1500 and 3000m, where it defies extreme environmental conditions, including strong winds, frost, and volatile temperatures. Aqua/Water/Eau (solvent), Glycerin (moisturizer/humectant) , Propanediol ( solvent , moisturizer/humectant), Alcohol Denat (antimicrobial/ antibacterial,solvent,viscosity controlling), Sodium Hyaluronate (skin-identical ingredient,moisturizer/ humectant), Benzyl Alcohol ( preservative , perfuming , solvent , viscosity controlling), Xanthan Gum (viscosity controlling), Salicylic Acid (exfoliant,anti-acne,soothing,preservative), Fagus Sylvatica Bud Extract, Sodium Hydroxide (buffering), Parfum/Fragrance (perfuming), Adenosine (cell-communicating ingredient), Leontopodium Alpinum Flower/Leaf Extract, Linalool (perfuming), Citronellol (perfuming), Moringa Oleifera Seed Oil (emollient), Malva Sylvestris Flower/Leaf/Stem Extract, Pentylene Glycol (solvent , moisturizer/ humectant), Hydrolyzed Rice Protein, Buddleja Officinalis Flower Extract (sunscreen), Benzoic Acid (preservative), Citric Acid (buffering), Potassium Sorbate (preservative), Sodium Benzoate ( preservative), Sorbic Acid (preservative), Limonene (perfuming , solvent), Leontopodium Alpinum Callus Culture Extract (antioxidant,soothing,moisturizer/ humectant). Key Ingredients: The product was sent as a press gift. The views and opinions of the reviewer are independent and purely editorial. Overall, my skin has felt more hydrated, and I have not had any breakouts or reactions to the products which is great.She said: “The natural process of ageing can induce fear and anxiety, especially for women. We must change the narrative. Skincare shouldn’t fill anyone with dread, it should support self-empowerment and help us feel confident.” Therefore, “the powerful natural protection systems found in Edelweiss make it the ideal skincare ingredient”. It produces its own antioxidant, called leontopodic acid and it is this antioxidant that allows the flower to protect itself from harsh environmental aggressors, helping it to survive and thrive on the mountainside. Around 80% of the daily damage that our skin goes through is caused by environmental aggressors like pollution, gases and dust particles. Daily exposure to these aggressors can take a toll on the complexion, causing skin to feel dry, dull and sapped of vibrance. Since this tiny flower is such a master of resilience, we made it the superstar ingredient in our Edelweiss range.What’s more, our new e delweiss extract has been proven to be more powerful than well-known antioxidants on the market such as retinol .

With a few drops of our new Edelweiss Concentrated Serum you will obtain resilient, smooth and fresh skin. Edelweiss extract has 43% more antioxidant power than retinol*. It also protects from pollution, provides 24-hour hydration and is made with 99% ingredients of natural origin.

Why haven't I heard of edelweiss before?

There’s one more surprise – our sheet masks are made from fibers of botanic origin. What’s not to love? I love this day cream because it is so light, absorbs really well and has a lovely, gentle fragrance. It contains hyaluronic acid and leontopodic acid from the Edelweiss flower – an extract that has 43% more antioxidant power than that old favourite, Retinol which seems pretty amazing. However, I’m not really thinking about that when I apply it to be honest, I’m just pleased with the results! We love the notion to destigmatise ageing in the beauty industry and wish other brands would follow suit. So, to The Body Shop, we take our hats off to you for this bold move. We are a change-making, B Corp, activist brand. It is our duty to ensure we aren’t sharing the wrong message. Everyone who uses our products has the right to feel powerfully, radiantly themselves.

But, for “optimum skin health” the Body Shop has teamed up with Psychodermatologist Dr Alia Ahmed who explained how “the skin and mind are deeply connected”. There’s one more surprise – our recyclable bottle*** is now made with recycled glass too. What’s not to love? Night is when the stress hormone cortisol is naturally low, making it the perfect time for the body to repair all the damage you sustained during the day. Prioritise sleep and cultivate a good sleep routine." 3. Self-love shows on your skinDid you know that exposure to pollution can weaken your skin and cause issues such as dehydration, dullness, and premature skin ageing? That's why you need an antioxidant-rich serum to help you strengthen your skin against environmental aggressors, like pollution. Is The Body Shop Edelweiss Daily Serum Concentrate the one? Based on in vitro scientific study conducted by DSM Nutritional Products Personal Care, FRP of Edelweiss Extract 286 vs Retinol 200

Not only does it aid circulation, it allows you to really tune into yourself. Self-love builds inner resilience and it shows up on your skin.” Each sachet is enriched with 2/3 of the Edelweiss serum concentrate found in a bottle of our Edelweiss Concentrate – get ready to give your skin some serious TLC. The Body Shop does also provide a complete breakdown of the ingredients contained in all their products, and explains why they are there which is helpful. At least you have clearer information which can help you to decide whether or not you want to smother it all over your face! Vegan Mum’s conclusion on The Body Shop Edelweiss Skincare range But what makes our new "magic potion" so exceptional? Now we've enriched each bottle with double the concentration of edelweiss, which is naturally (and quite uniquely) fortified with leontopodic acid, known for its antioxidant properties. In fact, the tiny edelweiss plant is resilient and powerful, its extract having 43% more antioxidant power than retinol.* Impressive, right? In addition, we have enriched our vegan serum with peptides of natural origin. Derived from rice, the peptides are known to help maintain the skin's natural moisture barrier. One thing to note though is this cream doesn’t appear to offer any protection from the sun, so if it’s important to you, you may still need to consider applying something with an SPF factor.The Body Shop believes that ageing is a joy and a privilege, and our job is to lift people up, helping them age powerfully, rather than wish they were in a time machine.”