Tourists, fans, chocolate lovers, and aspiring Doodahs from all over the world pilgrimage to both the Mothership and Flagship to satiate their appetite for cake, chocolate, and Choccywoccydoodah. Maybe, like Katy Perry the princess wants to be recreated in chocolate in the form of a life-size mermaid sculpture. Imagine reading Grimm’s tale of Hansel and Grettel with a recipe for the gingerbread house at the end. Sam Bain-Mollison, Head of Retail at Shaftesbury, added: “Choccywoccydoodah provides a retail experience to include a larger café and build upon their previous success, creating a London flagship in the heart of the West End. So, the TV people came to us and it was really weird when they started filming the first series because it was like ‘what are they filming?

It has to follow a season of busy cake period, so we’re on our seventh season and it’s following the end of summer straight through to Christmas. We’ve resisted creating a cookbook for the last 20 years and finally we found a publisher who understands our world of stories, spells, cake, chocolate and curses. But then again photos for them are still pretty mouth watering, and it did inspire me to make my own, so I'll forgive it.

How cute would the Christmas Pokeballs look dotted around the house or… Make one for each of your guests as a table setting gift. Tradition is tradition, but we also do chocolate, coffee, lemon and a Guinness and amaretto cake as well. It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times.

I immediately fell in love with her and her husband Josh's effortless style and achingly cool attitude. I often think that Brighton is a little planet, that lives in a balloon, on a long, long, piece of string, anchored precariously by drawing pin to the English coast. I loved the way they shared cute little stories about their life as newlyweds - getting married, setting up home, moving from New York to DC, getting their dog Kingsley, having their first child.They're well known for how they 'pimp' each of their gowns to make it perfect for the individual girl. The parlour also offers a separate space for larger groups that can be reserved for private bookings and events. Which I think is good, when you’re having a cake it’s to celebrate something, or to bring people together.