Pour 50ml The Duppy Share Spiced over ice and top up with Fever Tree White Grape & Apricot Soda. Garnish with citrus zest. Cherry Storm Alderman’s Drinks-owned Arlu Rum has launched its first ready-to-drink (RTD) rums in the UK, with three flavours available in its new range.

He adds: “As better weather approaches, there’s lots of opportunity to offer high quality RTDs too.Nakagawa adds the company was also inspired by the ancient art of Japanese fermentation and the concept of ikigai - 'your reason for being' or 'whatever gets you out of bed in the morning'. Over the next five years, hard seltzers are likely to see the highest growth rate within the UK’s RTD category, notes the carbon neutral brand brand, quoting IWSR figures. On the go consumption, and sustainability (with reduced chance of waste from small formats) remain a priority for consumers, with millennials the key purchasing demographic of seltzers.

The point is, there’s an incredible amount of innovation and as long as it’s done well and to the best standard that services the category, there’s room for all.”

It was a non-negotiable for us that Yoi be organic and with a great nutritional profile — a high count of probiotics plus prebiotic fiber and plant protein, without added sugar — while also tasting good. So we went through quite a few different ideas and iterations before we landed on the products we wanted to bring to market," ​said Wells. ​​