Today, Super Rod try to meet all of the needs of a cable installation tradesman, offering a range of products to save time, reduce frustration, and increase productivity. Super Rod work with a ‘Listen, Innovate, and Deliver’ approach. This involves listening to customers’ needs and working to understand further problems that tradesmen face every day. With these issues in mind, the Super Rod team then work to innovate, developing products to solve the issue. With these new solutions in mind, Super Rod will then deliver the highest quality product to allow tradesmen to work smarter, not harder. Super Rod, based in the Welsh valleys, in a town called Blaenavon, are a manufacturer of problem-solving tools for the electrical trade.

They have created a set of tools to work within the tightest of places; if you’re in a tight spot, Super Rod is the tool for you! Each product they launch is another addition to their wonderful cannon. Simple ideas are always the best, and Malcolm and his team are masters at finding solutions to problems that our cable-fitting clients face daily. As Malcolm proclaims, ‘You don’t need eyes to see, you need vision.’ AXM fittings designed for strength – all fittings on the end of our rods are mechanically crimped, which allows them to carry a load of 250kg. This is very important when pulling cables every day With over 16 m of length, the time saving Mega Set gives you five different rod flexibilities, making this our most popular kit. The set also comes with an extensive range of attachments making this the ‘must have’ kit for anyone working with cable. Adoxim 5 is exclusive to Super Rod, the only rod material that has been specifically designed to resist splintering and increase flexibility The Mega Set is without doubt the most comprehensive and best value set sold worldwide. It is our answer to experienced installers' demands for an extensive multi-purpose cable installation tool. If you are regularly route cable, and if you invest in tools to save you time, then this is the set for you.

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Malcoln Duncan, an electrician by trade and also the company’s MD, is in a unique position to understand and find solutions to, the needs of the industry.