People want to follow someone who is driven by his or her future truth. It’s the reason we’re enamored with visionaries. As long as the person speaking has 100 percent conviction, he or she will get others fired up. I had to look inward and get clear about who I wanted to be—and where I wanted to go. The list I made looked something like this:

Your Next Five Moves - Patrick Bet-David | Book

If you’re looking to disrupt an industry, you’d better be armed with the right story, right team, right data, and right strategies.”

We may even start to think, “Hey, what’s the point in saying I’m going to do something big if I’m not going to follow through? Better to just aim low and play it safe.” Learn how to process issues rigorously. Bet-David shares the “Investment-Time-Return formula” you can use to optimize your resources, and how to take full responsibility for your desired outcomes. Though this is a risky move that’s not for every company, you can try to take on the behemoth competitor in your industry, writes Bet-David. This is possible because behemoths, once they’ve grown powerful and complacent, lose agility and the willingness to work hard and take risks. I said to myself, “ Bet-David. The world’s going to know this last name. I know the pain we went through. I know the challenges we went through as a family when we came to America from Iran. I remember how embarrassed Mom would get from speaking broken English. I remember the look on Dad’s face at family gatherings when he was looked down upon by people. Before long, you’re going to be so proud of your last name. You’re going to be so proud you came to America. You’re going to be so proud of the sacrifices you made.”

Your Next Five Moves: Master the - OceanofPDF [PDF] [EPUB] Your Next Five Moves: Master the - OceanofPDF

Make specific quantitative statements, not blanket qualitative ones. Give them specific challenges to meet that can be measured and have deadlines. Investigate. Find out the real causes of the issue, the impact of the problem, and how urgent it is To grow as a business, you must build and maintain momentum, asserts Bet-David. Here are three methods for doing so without letting the momentum get out of control: The third reason IBM has been so successful was that once I had a picture of how IBM would look when the dream was in place and how such a company would have to act, I then realized that, unless we began to act that way from the very beginning, we would never get there. Ayrton Senna, the greatest Formula One driver in history, tested his limits to take his craft to the very edge of perfection. He reminds me to push boundaries and hone my power of concentration (I named my daughter Senna).

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Shortform note: In his book, Bet-David lists culture as the third step of creating a winning team, after retaining employees. However, others see establishing a strong culture as preceding the successful retention of employees. This is because when employees feel like they’re part of a culture and community, they’re more likely to stay.) How to hire and retain the right people. This involves attracting the right talents and advisers, having a robust recruitment process, and developing an attractive compensation plan to retain people. Bet-David adds that as helpful as metrics are in identifying problems, you still need the human capacity to analyze the metrics and a human touch to solve the problem the metrics point out. Finding the right levers so you can beat the giants (i.e. the huge, established market leaders in your industry) who have much more resources, experience and capital than you. Bet-David advocates using social media as a key marketing tool to engage your audience, shape your story and influence public opinion.