Phase 3 – ‘The Main Event’: In the week running up to Easter, the demand is very much for Easter Eggs and confectionery of all sizes, as these are the ones to be given as gifts and to share. Retailers should ensure that their range of eggs appeals to the whole family as well as being at different price points, with treats such as the Ferrero Rocher Collection Boxed Egg (240g) and Thorntons Continental Egg (257g) appealing to shoppers looking for a more premium option. On April 8, a notice was issued that showed the recall extended to several other products. However, importantly, these additional chocolates were not recalled in the U.S.: Also absent from the reposts was a company announcement from Ferrero that detailed special new Easter products for the U.S. that were unaffected by any recall. That announcement was made on the same day as one of the recall notices, perhaps showing just how isolated much of the recall was outside of the U.S. Inconsistencies A company spokesperson told us: "In the United States, only two products are being recalled: Kinder Happy Moments Chocolate Assortment, distributed only at BJ’s Wholesale Club stores and select Costco locations in the Bay Area of California and Northern Nevada; and Kinder Mix Chocolate Treats Confections Assortment Basket distributed in 14 Big Y Supermarket locations, where this product has already been removed from store shelves. We continue to cooperate with the FDA."

Ferrero UK has unveiled its Easter 2023 range, featuring new launches from Thorntons and Ferrero Rocher alongside the return of popular lines. The person who made the original Facebook post eventually deleted it and commented on the removal: "I was forced to delete [it] because people were being ridiculous and calling me a liar and even sending me awful DMs," the user said. "This literally happened to us last night and I was trying to warn my friends and [had] no idea it would go viral." On April 7, Ferrero issued a recall in the U.S. for two specific product assortments due to concerns over salmonella.

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Finally, taking into account the aforementioned information provided by a Ferrero company spokesperson, we concluded that the viral reposts on Facebook were misleading, to say the least. When it comes to our grocery activations, we have some vibrant fixture dressings and FSDU’s planned across our brands to really hero our Easter offering. We’ll also be raising awareness via the supermarket’s own magazines with engaging competitions with fun Easter family activities up for grabs. Phase 1 – The ‘Early Season’ (approx. seven or eight weeks before Easter): This is the ideal time for retailers to start driving awareness with Mini Eggs and Self Treat products with people looking for little treats for during the day, such as the Ferrero Collection Crispy Eggs in Hazelnut/Cocoa flavours. We experienced our first ‘normal’ Easter in a couple of years in 2022 and retailers reported positive sales, which was amazing news for the sector. Some convenience stores even sold out of classic shell eggs.

Ferrero UK’s Easter collection is available from January 2023 across grocery and convenience. It will be supported in-store across grocery and convenience with POS available to retailers, as well as digital and social media marketing activity taking place to raise awareness of the confectionery portfolio. Q. What is Ferrero planning for Easter this year? Can you share any details of new products? Returning Kinder lines include Kinder Surprise (which accounts for 33% of Kinder’s unit sales during Easter), Kinder Joy, Kinder Egg Hunt and Kinder Figures. The key components of this recall, other than the names of the products affected and the fact that these products weren't recalled in the U.S., appeared to be the fact that only one plant was impacted and that it only "accounts for around 7% of total volumes of Kinder products manufactured globally on a yearly basis." These facts were absent from the misleading Facebook reposts. Ferrero USA Announces 2022 Easter Offerings. 8 Apr. 2022, https://www.ferreronorthamerica.com/fc-4985/ferrero-usa-announces-2022-easter-offerings.

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Salmonella can be spread from person to person, so anyone affected should adhere to good hygiene practice such as washing hands thoroughly after using the bathroom and avoiding handling food for others where possible, if you have symptoms.” Levi Boorer, customer development director at Ferrero, comments: “Easter is a great time to celebrate with your favourite chocolate confectionery. Compared to Christmas, shoppers were more likely to make a dedicated trip for chocolate at Easter 2021 (21% vs 9% at Christmas) [1], showcasing the size of the opportunity for confectionery as we fast approach the occasion.

The Ferrero Collection crispy chocolate Easter eggs offer a unique taste experience of contrasting layers: a crispy wafer layer coated in luscious chocolate, housing a creamy, indulgent cocoa cream or hazelnut cream center. Make the holiday a moment they'll remember with this shareable box of 50 delicious eggs, which makes a perfect addition to an Easter basket gift. Whether you share them with loved ones or treat yourself to some self-indulgence, an indulgent Easter basket gift is the perfect way to show someone how much you care. Celebrate this Easter and share the indulgence with the Ferrero Collection. Ferrero Provides Update on Recall of Selected Kinder Batches and Collaboration with Authorities. 7 Apr. 2022, https://www.prnewswire.com/news-releases/ferrero-provides-update-on-recall-of-selected-kinder-batches-and-collaboration-with-authorities-301519979.html. People will still want to share gifts as well, so we’ve introduced the 90g Thorntons white chocolate bunny to offer an iconic brand at a lower price point. Q: How can independent retailers make the most of Easter? We have a lot of exciting and relevant licenses coming to Kinder next year that will give us that extra edge in-store, including licenses with Avatar, Miraculous, Justice League, Disney Princess, Frozen 2 and Spiderman. First, the reposts about Ferrero's Kinder chocolate recall and Ferrero Collection Hazelnut Crispy Eggs mentioned maggots, which led to searches on Google for worms as well. However, as previously mentioned, neither of the two company recall notices said anything about maggots or worms. They only mentioned salmonella. This part of the rumor may have stemmed from users seeing old news articles about misleading and unfounded videos that claimed to show maggots and worms in Ferrero Rocher chocolates.Further, the company confirmed to us that the product shown in the Facebook reposts was not part of any recall. The Viral Facebook Post Easter is of course a great time to celebrate with your favourite chocolate. Compared to Christmas, shoppers are usually more likely to make a dedicated trip for chocolate at Easter, showcasing the size of the opportunity for confectionery. The ONS reported a jump in retail sales in April 2022, supported by food and drink spending in the lead up to the Easter weekend. This showed that consumers still wanted to spend for a special occasion, especially when it came to treating. So… this just happened! ? y’all! Do. Not. Eat. These! We got the Ferrero Rocher Hazelnut Easter Eggs, and Maddy found these all through them. They were in EVERY egg! We looked it up and found a recall on them for traces of salmonella and maggots!! This recall is also for kinder eggs and all ferrero products. This recall was JUST posted so they are still in stores. I know it’s close to Easter time and these are some candy staples… so be careful!! The Ferrero chocolate and confectionery company recently announced a recall of some of its Kinder products due to an outbreak of salmonella. The new recall as well as old internet rumors appeared to have combined forces to fuel a viral Facebook post that's being copied and pasted as copypasta. These posts pushed misleading rumors that said pictures showed maggots and worms in both Kinder chocolate eggs and a product described in the reposts as "Ferrero Rocher Hazelnut Easter Eggs."