Squishmallows won the February 2022 Toy of the Year Award and the People's Choice Award during the Toy of the Year Awards ceremony. Toy of the Year (TOTY) Awards, known as the "Oscars" of the toy industry, the TOTY Awards are presented annually to the top toys, games, and properties of the year. [28] The TOTY Award winner was determined by an expert panel based on TOTY votes, holiday sales, and media buzz out of all the finalists. The People's Choice award winners were selected by online consumer votes. [29] Lyons, Eric. "The 10 Rarest and Most Expensive Squishmallows Ever Sold". TheMostExpensive.org . Retrieved 2022-07-01. Super soft and marshmallow-like (hence the name), the brand has branched out into mini Squishmallow toys, playsets and larger, extremely huggable friends that are sure to become cosy bedtime companions. In the short time since its launch, the toy line has garnered praise from both fans and industry, winning various accolades including national parenting awards and toy-of-the-year prizes.

There are even more exciting Squishmallows characters to explore and collect. From Star Wars Chewbacca and R2D2 to Marvel Spidey and Hello Kitty – you can find them all here. With so many to choose from, the fun never ends. Gift Your Friends and Family Joy with Squishmallows Kelly Toys Holdings has a charitable donation program called Kelly Toys Care where Kelly Toys Holding’s employees would volunteer to host charitable events and donate toys to anyone that needs comfort. According to Kelly Toys Care, they value “Education, Inclusion, and Mental Health and Wellness.” [22] They also want to support any charitable organizations around the world with the same mission and spread awareness regarding mental health. Loveable, comforting and colourful, kids and collectors alike will adore the joyful world of Squishmallows toys. Years ago, Squishmallows founder Jonathan Kelly had a eureka moment during a trip to Japan and decided to create a kawaii collection of toys. In 2017, his vision came to life. Since then, Squishmallows plush toys have become a global phenomenon and include more than 1,000 characters with their own unique names and storylines.Lucas, Jessica. "Squishmallows are adorable, but their online fandom has a dark side". Input . Retrieved 2022-05-03. Squishmallows™ Plush Line Wins 2017 NAPPA Award". Gifts & Decorative Accessories . Retrieved 2023-01-08. Lorenz, Taylor (2021-03-16). "Squishmallows Are Taking Over". The New York Times. ISSN 0362-4331 . Retrieved 2021-10-27.

Squishmallows has won the 2017 National Parenting Product Awards through competitive selection. [23] The NAPPA showcases the best products that help parents connect with their families. To qualify, products are tested by a panel of both expert judges and family testers. [24] Terri Peters. "What are Squishmallows? What parents should know about the hot toys". TODAY.com . Retrieved 2021-10-27. Squishmallows Named 2020 Best Toy of the Year by Learning Express". Gifts & Decorative Accessories. 2020-10-07 . Retrieved 2021-10-29.With so many animals, characters, colours, and sizes to choose from, you're sure to find the perfect cuddle buddy here. Let us tell you more about each collection... Discover Squishmallows by Size They're based in convenient locations including supermarkets, newsagents and train stations. Plus they're often open late and on Sundays. Items that are not available in store will take 3-5 working days (excluding weekends and bank holidays) to be delivered to your nominated store. Looking for a charming gift for a loved one? Why not treat them to a Squishmallow? These adorable soft toys make a great present for birthdays, holidays, or any occasion that calls for a little extra cuddliness. From unicorns and pandas to flamingos and dinosaurs, you're sure to find something they love.