CITIZEN has been in an alliance with Disney since 2018. As the Official Timepiece of the Walt Disney World® Resort and Disneyland® Resort, Official Timekeeper of the Walt Disney World® Resort runDisney Races, and Official Countdown to D23 Expo 2022, Citizen develops rich storytelling through unique timepieces featuring Disney’s extensive portfolio of characters and franchises. NEW YORK, NY – February 21, 2023] – CITIZEN is proud to unveil a new collection of timepieces that will tell the story of The Walt Disney Company throughout the decades to celebrate Disney100. Through their Alliance and Licensing relationship with Disney, CITIZEN pays homage to magical moments from legendary Disney, Marvel, and Star Warsstories to bring fans through the Wonder of Time. Citizen, a pioneer in watchmaking and innovation since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates “Better Starts Now,” searching for and accomplishing goals that cultivate positive change. Citizen was an early pioneer in advocating for the environment, launching the first light-powered watches with proprietary Eco-Drive technology in 1976, thus adding eco-mindful as a core company value.

Citizen is the official timepiece of the Walt Disney World and Disneyland resorts in Florida and California, respectively, and the timekeeper of the Walt Disney World runDisney Races. Citizen's proprietary Super Titanium alloy is used by ispace for its series of Hakuto-R commercial lunar landers.

6. Swatch – Spot Mickey Swatch x Damien Hirst

For over 100 years, Citizen has been operating on its corporate philosophy of “Loved by Citizens, Working for Citizens”, with a focus on designing innovative watches that are good for people, society, and the planet. Citizen is dedicated to expanding its business while earning the trust of its stakeholders and continuously improving its corporate value through management that takes into consideration social issues such as human rights and the global environment throughout the value chain. I was 4 years old watching Neil [Armstrong] and Buzz [Aldrin] landed on the moon and ever since I've been a huge fan of their spacesuits," he said. "It's probably one of the most well designed and coolest things humans have created." The Walt Disney Company was founded in 1923 and has since become a mainstay in all of our lives. I imagine most of our readers have been to at least one of either Disney World or Disneyland, either in childhood or taking their children in adulthood. But Disney is not just a theme park. Disney’s presence runs in television (including ESPN, Hulu, and Disney Plus), movies (including Pixar and 20th Century Studios), among many other industries.

Citizen’s diverse portfolio of high-performance and eco-mindful watches are accessibly priced and range from professional-grade, sport-inspired designs with advanced functions to sophisticated, timeless silhouettes that are beautiful as well as collectible. Face, that is, of a wristwatch created to pay homage to The Walt Disney Company and when its 100-year history intersected with the height of the space race. CITIZEN LAUNCHES A COLLECTION OF COMMEMORATIVE DISNEY, MARVEL, AND STAR WARS™ WATCHES AS PART OF A YEAR-LONG TRIBUTE TO DISNEY’S 100TH ANNIVERSARY